Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

40 EXHIBITORS HERALD-WORLD April 26, 1930 i ' .(A) March 28 marks the Third Anniversary of Talking Pictures and Publlx Theatres of New Or* leans are oelebratlng this tremendous stride In entertainment, observing this third anniversary with one month of perfect entertainment entitled THl$ PUBLIX PAGEANT OF PROGRESS! <B) Three years ago you were hearing and seeing your first talking picture — Look today what progress has be*n m «de. Publlx acoustically perfect theatres; motion pictures with perfect voice and instrumental recording, natural color as real as life itself. <C>See the pictures shown at these Publlx Theatres during the Pageant of Progress'. See how far talking, singing and color pictures have advanced. By going to these Publix Theatres during this month of celebration you are. assured of seeing the very newest and finest productions presented in modern Publlx Theatres. $4ENCtn STRAND TUDOR GLORE Considerable text and quite solid, but it tells a mouthful. This was for Saenger’s anniversary celebration in New Orleans, now underway. One month of perfect entertainment entitled “ The Publix Pageant of Progress.” It is suggested that the ad would have been read more easily if “A” and “C” had been leaded as was ”B." Wanted 1000 Young Women! To apply Friday morning at 11 o'clock. 525 N. Grand Avenue, next door to Fox Theatre. One pair of NEUMODE Full Fashion Chiffon Hosiery FREE to any young woman who has exactly the same four calf measurements as Sue Carol in “The Golden Calf." The luekv girls will he guests of the Fox Theatre to sec El Brendel in “The Golden Calf" FndAmatinee. PLEASE COME EARLY 'MM. jrnn PRING OPEN! \j Neumode There'* a new fashion feeli ig 1 air . . a thnll of inspiration t out new color*, new smartnes thing a woman wears .. ther for new stockings to go with e . . the new Spring shades by 1 NEW SPI ING SHADES Join Hie Neumode Hosiery) Club and i Save on H^dienj. / NEUMODE HOSIERY SHOP 801 LOCUST ST. On Tuesday, March 21, Between 12 and 1 P. M. Pen Frohman, Mailer' of Ceremonies at th • SOI Locust St., to judge the Golden Calf me tntnts mV/ receive a pair of Neumode Hosi ox Theatre, mil be at the Neumode Shop, 'emails. Anyone meeting these measureand a pair of liikels for the Fox Theatre. One way to get people talking about a shoiv is to refuse to make public any details concerning it. Kunsky-Publix does that in Detroit once a year with its annual Taka-Cliance Week, a familiar exploitation idea. No details as to either the picture or stage show are made public, and even the newspaper reviews do not contain a hint as to what it’s all about. And it tvorks! City of Philadelphia January 27, 1930. Mr . Harry M. Warner, President, Warner Brother-*, 321 Vast 44th 3tr**t, Nee York City. Ity dear Mr. Warner i In extending congratulations to Warner Brothers upon the eucceeefUl completion of the flret year of operation of Stanley Company of' America theatres, I fssl that I express shat must be the sentiments of a great mass of the theatre-going population of RUladelphla, warmly appreciative of the benefits derived. Opportunities for the eajoyaeni of wholesale amusement are not only a necessity, but an Incalculable aseet to a community, and when the entertainment Is of the highest order and provided In places where comfort, convenience and service are considered of prime Importance, there Is Just cause for prlds. Philadelphia takes great pride In the fact that included among lte amusement enterprises It has such an outstanding Institution as Warner-Staaley theatres, and heartily Joins in the ceiebratfon of WarnerStanley Birthday Month. It Is gratliying to know that Philadelphia's Importance has been recognized and that this city Is now among the flret to view the picture productions, a tremendous measure of credit for which accrues to Warner Brothers in Its direction of Stanley Company theatres. I congratulate you on the beautiful and marvelous Mastbonm Thoatro, truly a "show place of the world," which aleo Is celebrating Its first anniversary. Likewise I felicitate you on the addition to the amusement places of the city, within the past year, of euch beautiful theatres as the Uptown, on Borth Broad Street; the State, In West Philadelphia; and the Circle, In Frankford, giving to the people of theee sections deserved opportunity for innocent and healthful relaxation. Mai' 018 seoond year of Warner Brother* operation of Stanley Company theatrea be even more progressive, prosperous and successful than the first. • fo This is the way Milt Gross of the St. Louis Fox theatre made use of the Fox press sheet on “ The Golden Calf.” This ad in the Post-Dispatch illustrates the tieup with the Neumode Hosiery people. Cooperation of Philadelphia’s officialdom in the W arner-Stanley Birthday Month is evidenced in this reproduction of a letter from Mayor Harry A. Mackey to Harry M. Warner, president of Warner Brothers. Timely Tips on How to Make Up Newspaper Ads . I y.«>, ^J.r IT -fri -I ^J-| Tj FORM ALg OPENING METRO THEATRE ( Formerly THE STRAND Theatre) Movie Tone & Vitaphone PICTURES MONDAY & TUESDAY FEB. 10 and II SEE and HEAR BILLIE DOVE IN THE 1930 TALKING, SINGING, DANCING — First National Vitaphone Picture — “THE PAINTED ANGEL” SEE and HEAR Billy Dove sing! She’s a night club queen playing the suckers for all they’re worth, until Love makes her the biggest sucker of all! a beautiful production HEAR THESE HEAR the latest musical hits: SHOW STARTS PROMPTLY " Help Yourself To My Love ” AT " Only The Girl” 7:30 P.M. “ Everybody's Darling ” Bride Without A Groom" "That Thing” , Admission 20 & 50c METRO THEATRE CLARENDON, ARKANSAS , i-A X A A A A J. W CRABTREE. Mgr. When J. W. Crabtree introduced sound at his theatre at Clarendon, Ark., he changed the name from the Strand to the Metro. The Monroe County Sun had a full-page cooperative ad announcing the fact. The Metro’s half of the ad is reproduced herewith. “I have Goetz Movie-Phone installation which gives excellent results,” Crabtree ivrites.