Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000451
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 26, 1930 EXHIBITORS HERALD-WORLD 41 Each Ad Carries an Idea That May Help “NOWHERE CAN YOU SEE OR HEAR BETTER TALKING AND SINGING PICTURES" THE NEW THUR-FRI-&-SAT. NOV. 28-29-30 The Grandest Entertainment Ever. Be An Early Bird! Make a Date Now! To See And Hear THl TWO BUCK (UCWS RAMS -Why Bring That Up? d fyjwnouni ROARS GALORE— GIRLS BY THE SCORE Rib-Racking Laughs New Tunes New Dances A SMASH-HIT of the NEW SHOW WORLD ADDED MUSICAL EXTRAVAGANZA PHIL SPITALNY’S BAND ALSO LATE NEWS OF THE DAY THANKSGIVING SPIRIT The Harvest is in— another year of prosperity looms ahead and we rest to give thanks to Him for our happiness and good health. In the spirit of the day. and with great appreciation for your part in the continued success of this theatre, we strive to make this a week of happiness. With careful attention, programs of entertainment have been selected for Thanksgiving Week, that we firmly believe will eclipse any yet presented at! this theatre That you will enjoy them all is our sincere hope. MONDAY-TUESDAY, DEC. 2-3 SEE AND HEAR THE “IT” GIRL Flashing “It" as she never flashed it before! Playing fier woman’s game against her man’s! See and HEAR fildom’s most popular female star in a role that clings to your memory as a Bow-kiss clings to her screen lover’s lips. A zippy, slangy. Bow-ful play — a triumph of the NEW SHOW WORLD! Extra Attractions— Latest News— Movietone Act There is considerable type in this ad, but you’ll all agree that it is easily read because it is so effectively broken up with white space and cuts. And the seasonal reference is timely because it can be applied to this time of the year. W. F. Roth, Jr., of the New Palace theatre at Gallatin, Tenn., is responsible for the ad. Two Paramount pictures, “Why Bring That Up?” and “The Saturday Night Kid” are the features. The mayor of Bogalusa, La., cut a fiftypound birthday cake which climaxed the observance of the first anniversary of Berenson Brothers’ State theatre, Saturday. The cake was served to patrons attending the Saturday performances. This undoubtedly interested them. -PROGRAM— STATB —THEATRE— ANNIVERSARY PARTY SATURDAY. MARCH 8th, 1930 Free Refreshments Served To Ail Children’s Party 2:45 P. M. Candle Lighting by Miss Katherine Ann Cassidy Free Refreshments Served Night Performance 6:45 P. M. Cutting of Birthday Cake by Hon. Mayor E. R. Cassidy Birthday Cake and Refreshments Served Free To All ON THE SCREEN 3 P. M. “The LOST ZEPPELIN" ALL-TALKING "TOOT SWEET" Talking Comedy "SOUND NEWS ' World'. Laid ADMISSION 10 and 2Se ON THE SCREEN 7 P. M. “The LOST ZEPPELIN" ALL-TALKING "TOOT SWEET" Talking Comedy "SOUND NEWS' World'. Late.t ADMISSION Orcbe.lra 10 & 25c Balcony 10 & ISc BEGINNING 10 P. M. SPECIAL RIRTHDAY SHOW — Betty Compson and Erich Von Stroheim In The All-Talking, Singing, Dancing Spectacle “The GREAT GABBO” Revue Scenes in Beautiful Technicolor. Nothing Like It Ever Staged Before. Don’t Miss It! Attend The State Theatre Birthday Shows A GALA TIME FOR ALL! How would you go about making up a double feature program ad without an art man? Charles H. Lawshe, H. C. (HOE Club degree ), writes “The Theatre” with the hope that his ad “might be helpful to other managers who have to draw up a double feature program ad without the assistance of an art department.” What do you think of it, folks? Lawshe is manager of the Luna theatre at Logansport, hid. You will love, you will hum the beautiful song hits:— I’M IN LOVE WITH YOU" THE NEW STEP" WEB OF LOVE Mid-Nile Show Admission Orchestra Children 10c Adults 35c Balcony Children 10c Adults 25c ABBOTTS MOVE NEWS GOBS OF FUN WILLIAM HAINES W.il, AM [ \ PACK a„d K \KL DANK “NAVY BLUES” HIS MUST ALL-TALKING PlCniUK NOW PLAYING MASTBMIM THEATRE PHILADELPHIA An unusually clever and effective tieup has been arranged by Erie Wright, publicity director of the Mastbaum theatre, with Abbott’s Dairies, manufacturers of icecream. A weekly sheet 12"xl6Yi", entitled, “Abbott’s Movie News,” is distributed to more than 3,000 customers. The sheet contains a central cut 83A"x6Yi" of the principal characters in the screen feature for the week. Isn’t this an altendon-draiving advertisement? It’s one of a new series being used by the Fox theatres in Seattle. Lots of effective change, and at the same time enough white space to carry the message.