Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000452
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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42 EXHIBITORS HERALD-WORLD April 26, 1930 WHERE PXS3I0S ..ROilWICS OF RIO GRJU HAMS. ROUMJCEi . •«— ” “ BB ,,»» »** M «** C9KE'tt»® HPFE6BS lfiB, pUKCAJI, ®. *„*«»*■*■ »* KW®** BIEETOE! TU“ _„^«*»w«S222l r j j V; ,: GRANDE” L ’0# Opens Thursday ENDS TONlTE GRETA GARBO 1 THtDE’J A BSGOED & BETTER JMOW A,T THE •THE. KISS Fix Something different in newspaper ads concocted by James Clemmer of Fox’s Fifth Avenue, Seattle, for “ Romance of Rio Grande ,” Fox picture. IS THIS A LUCKY NUMBER? ? ? C'} ^ All the rea! Picture Successes will be seen au the Danforth and readers of “ Moviechat ” may see c# some of them without cost by saving each copy until the next issue comes out. Look for the list of fifteen Lucky Numbers selected from the previous issue and see if one of them corresponds with the number yoil are holding. If so, send in your copy of “Moviechat”, with your name and address, and we will send you complimentary admission to one performance. Next issue out Feb. 4th. Please phone us if your copy is not received. “Four Feathers” is another of those always reliable Paramount Pictures. It is recognized as one of the very best dramatic productions of the current season. A picture that gives you “Beau Geste” and “Chang” all over again. ADVENTURE ! ROMANCE ! 1 AND THRILLS!!! WED. THU. FRI. 29 30 31 We have on the left the second page of Issue No. 1 of The Moviechat, put out each week by the Danforth theatre at Toronto. If one of 15 given numbers corresponds with the number of the previous issue, the holder is entitled to a complimentary admission. This idea works two ways. It not only is of special interest and advantage of the patron but it also makes him a regular reader of the house organ. YOUR INFLUENCE, 6000-WILL DESIRED F C Smith CANDIDATE FOR YOUR SUPPORT PALACE THEATRE SUBJECT TO ACTION GENERAL PUBLIC. F. C. Smith, of the Palace theatre mt Crane, Texas, has a good hunch for making use of election periods to boost attendance, as the above card shows. He writes “ The Theatre”: “ Inasmuch as this is election year, my trade territory is overrun with candidates, so I decided to try this little stunt. Some of the boys might use it in other counties where the break is about even with candidates and votes.” Tieups, Ads And House Organs THE LONG AWAITED TRIUMPH OF THE TALKING SCREEN ! J CUN BACRyMCCE In His First T alking Picture “GENERAL CRACK” Premier Showing At The PARAMOUNT THEATRE 3 Days Only, Starting Wed., Feb. 5th, Then Moves To The CCS MOINES THEATRE For An Extended Engagement “General Crack” By GEORGE PREEDY And the Following Interesting Novels With An European Background May Be Borrowed from the Des Moines PUBLIC LIBRARY “His Serene Highness”. _.H. C. Bailey “Power” —Leon Feuchtawanger "Trenck: The Love Story of a Favourite” Bruno Frank “Fool Errant” Maurice Hewlett “Adventures of Francois” S. Weir Mitchell “Leatherface” Baroness Orczy “Battle of the Strong” Gilbert Parker “Scaramouche” Rafael Sabatini “Consuelo” George Sand “Memoirs of Barry Lyndon”..W. M. Thackeray “Red Cockade” — Stanley J. Weyman The Des Moines public library co-operates frequently with the theatres when films of books are used on the screens. The last effort of this type exploited “ General Crack,” Warner Brothers picture. The announcements, available as bookmarks, were placed on the desks in the library for distribution.