Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000465
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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EXHIBITORS HERALD-WORLD 55 April 26, 1950 DARKENED ROOMS (AT) : Special cast — Another flop. Recording good but nothing to it. If you play it, play it on a weak night or you will hurt things. Can’t see why they can’t make something good or leave the celluloid. Eight reels. — Arthur W. Howard. New Strand theatre. Mono, Ind. — Small town patronage. BEHIND THE MAKEUP (AT): Special cast— April 11-12. Here is a big flop and all who have not played it lay off. William Powell is trying to be a foreigner and is the poorest talker we ever heard. He is mighty poor as a talker. I can’t see’ how he ever will come back. Boys lay off. Another back stage one and no show. Eight reels. — Arthur W. Howard, New Strand theatre, Monon, Ind. — Small town patronage. THE GREEN MURDER CASE (AT): Special cast — One of the greatest murder mystery pictures of the screen. It holds interest from beginning to end. Recording on disc is very good. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. RETURN OF SHERLOCK HOLMES: Clive Brook — Excellent picture with plenty of mystery. Was i well acted. The best murder story we have played for a long time. Had many comments on this one. Seven reels. — H. G. Williams, Quanah theatre, Fletcher, Okla. — Small town patronage. SLIGHTLY SCARLET: Special cast — Best crook story we have had in several weeks. Was well acted and had two stars that always draw a crowd for us. Pleased 100 per cent. Had many comments on this one. Six reels. — H. G. Williams, Quanah theatre, Fletcher, Okla. — Small town patronage. BURNING UP (AT): Special cast — A very good Saturday night picture. Drew a fair Saturday crowd. Disc recording very good. Seven reels. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. BURNING UP (AT): Special cast— March 31April 1. Here is a picture that will please most any audience. Recording on disc good. Should make you some money. — J. D. Luker, Star theatre, Talladega, Ala. — General patronage. THE COCOANUTS (MC) : Four Marx Brothers— March 27-28-29. This is a very good comedy. Is full of wisecracks. In fact, they come so fast you must see the picture at least twice in order to catch them all. Paramount gets all you take in at the gate, however. Not a special. Recording good. Ten reels. — Arvid G. Wiklund, State theatre. New I England, N. D. — Small town patronage. DOCKS OF NEW YORK: Special cast— Pretty morbid and heavy stuff. Offends ladies. Wonderfully acted and directed, however. Not a type to build business upon. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. STAIRS OF SAND: Special cast — Not up to Zane Grey standard. Wallace Beery featured and frightened off ladies. This featuring heavies, plug uglies and comic gents who are good in lesser parts, does no good to the film business. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. THREE WEEK ENDS: Clara Bow— Clara Bow did not pull as usual. Picture okay. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. SHANGHAI BOUND: Special cast — Enjoyed by all. Dix good. Rand as program picture. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. SEVEN DAYS LEAVE: Gary Cooper— April 1. About as poor a picture as we have had in our house. Absolutely nothing to it but junk. Eight reels. — Pago & Goetz, Gem theatre. Canton, Mo. — Small town patronage. WELCOME DANGER: Harold Lloyd— March 2728. A mighty good comedy. Did a nice business and pleased all classes. Eleven reels. — Page & Goetz, Gem theatre. Canton, Mo. — Small town patronage. THE MIGHTY (AT): George Bancroft— Fine. A few war scenes seemed to 6poil it for some, but it pleases the most of them. Disc recording fine. — Harold Smith. Dreamland theatre, Carson, la. — General patronage. ILLUSION (AT) : Buddy Rogers — Very good. Buddy Rogers and Nancy Carroll combination drew good business. Disc recording good. — Harold Smith, Dreamlandl theatre, Carson, la. — General patronage. THE SATURDAY NIGHT KID (AT): Clara Bow — Who said Clara Bow could not talk? I say she can talk and believe me you can understand every word she says, and she says it. Clara Bow is still the personality girl of the talking screen as well as of the silent. Recording of this on di6C very good and it is a crackerjack of a picture. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. THE SATURDAY NIGHT KID (AT): Clara Bow — Fair show with fair recording, but nothing very hot. Seven reels. — Lee Brewerton, Capitol theatre, Raymond, Alta., Canada. — General patronage. Pathe BIG NEWS (AT): Special cast— A murder newspaper story that doesn’t carry much punch but will probably get by where the audience is not too critical. — A. F. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. BIG_ NEWS (AT) : Special cast — March 25-26. This is a good talker. Sound on disc good. The town here is too small, however, to appreciate a story like this one. It’ll go in a town of 5.000 or more. Seven reels. — R. N. Robinson, Rex theatre, Waskom, Tex.. — Small town patronage. THE SOPHOMORE (AT): Special cast — A great picture that went over in great shape. Disc recording good. — George Khattar, Casino theatre, Sydney, N. S., Canada. — General patronage. THE SOPHOMORE (AT): Eddie Quillan— April 2-3. I predicted some time ago that Eddie Quillan would be a big hit and I was not disappointed with this picture. This boy has what it takes to please any audience, and I don’t mean maybe. The house rocked with laughter and many said it was the most enjoyable picture they had seen in some time. Thanks, Eddie, and good luck. Eight reels. — E. F. Ingram, Ingram’s theatre, Ashland, Ala. — Small town patronage. THE SOPHOMORE: Eddie Quillan— March 18-19. This picture is a good drawing card, but I can’t see where there is anything to it. The thing that should be the climax to the picture (where he goes on the football field in the last reel) he acts a perfect fool, it seems to me it was poorly directed here. Six reels. — R. N. Robinson, Rex theatre, Waskom, Tex. — Small town patronage. THE SOPHOMORE (AT): Special cast— March 24. The best college picture this year. Advertise it big and you will make no mistake. Recording okay on film. Eight reels. — E. Berenson, State theatre, Bogalusa, La. — General patronage. COWBOY CAVALIER : Special cast— Fair Western with plenty of action. Print in good condition. Five reels. — H. G. Williams, Quanah theatre, Fletcher, Okla. — Small town patronage. RICH PEOPLE: Special cast — Best feature we have run from Pathe this year. Had plenty of comedy and a good story. Six reels. — H. G. Williams, Quanah theatre, Fletcher, Okla. — Small town patronage. SIN TOWN : Special cast — Fair Western with plenty of action and comedy. Print in good condition. Five reels. — H. G. William, Quanah theatre, Fletcher, Okla. — Small town patronage. THE AWFUL TRUTH (AT): Ina Claire— Outpatrons panned this. A complete flop. Lost heavily. Disc recording good. — George Khattar, Casino theatre, Sydney, N. S., Canada. — General patronage. MOTHER’S BOY (AT) : Morton Downey — A great picture and plenty of singing. One you will make money on. Disc recording good. — George Khattar, Casino theatre, Sydney, N. S., Canada. — General patronage. SAILOR’S HOLIDAY (AT) : Allen Halt^— January 6-7. Screened this before playing and found it was not so good, but the patrons went wild over it and the box office clicked overtime. Good enough anywhere. Disc recording fair. — George Khattar. Casino theatre, Sydney, N. S., Canada. — General patronage. SAILOR’S HOLIDAY (AT): Special cast— Not good and not bad. Nobody will get crushed trying to get into your theatre to see this. We predict that if the small town theatre gets to stay in business, that the fair-to-rotten pictures will have to be done away with. — A. F. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. THE FLYING FOOL: William Boyd— April 5. Nice, enjoyable program picture, but not the thriller we told people it was going to be. Humorous theme, lots of wisecracks, clever direction, but these couldn't save us from the evils of incorrect advertising. Business medium. Eight reels. — O. B. Wolfe, Screenland theatre, Nevada, O. — Small town patronage. THE FLYING FOOL: Special cast— One of the best plays of winter. Will pass as a special. We ran it as such, with full orchestra, to much success. Bill Boyd is in this. Book it. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. CAPTAIN SWAGGER: Special cast— Good program, which I used as a special, but it is not a special. However, it’s good. Lots of action. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. THE RACKETEER (AT) : Robert Armstrong — March 21-22. Good picture of its type. Nothing big. Just a program picture. Got a sound on film print for which we were not very thankful. Good recording on disc. Seven reels. — W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. OH, YEAH (AT): Special cast— March 16-17. Boys, here’s real entertainment. The wisecracking and quarreling of these two boomers keeps the audi ence entertained every minute. It’s different and you can step on it. ZaSu Pitts good. Extra-good recording on disc. Seven reels. — W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. THE GRAND PARADE (AT) : Special cast— Very good production of unusual type. Plenty of good songs. Recording very poor in spots. Pathe recording for disc reproduction not satisfactory. — Playhouse theatre, Clyde, N. Y. — Small town patronage. THE GRAND PARADE (AT): Special cast— Here is another one that is a little different but doesn't mean anything. Just another big washout. Song. “Molly,” very good, only overdone. I think the producers are all washed up on pictures that are the average ones. They get your money and that is all they want. They don’t want to give anything in return. Nine reels. — Arthur W. Howard, New Strand theatre, Monon, Ind. — Small town patronage. PARIS BOUND (AT) : Ann Harding — This takes the prize for the worst talker to play the Casino. Business was rotten. Took it off after the first night. Disc recording good. — George Khattar, Casino theatre, Sydney, N. S., Canada. — General patronage. PARIS BOUND (AT): Ann Harding— March 10. It is a good talking feature. Everybody liked it. Had bad weather and pretty stiff competition but did pretty well. Book it, you will not make a mistake. Eight reels. — E. Berenson, State theatre, Bogalusa, La. — General patronage. LUCKY IN LOVE (AT) : Morton Downey — March 14-15. Nice little Irish picture. Will please generally. Morton Downey very good. Recording on disc very good. Seven reels. — W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. LUCKY IN LOVE (AT) : Morton Downey — March 29. The star a great singer. The picture lacked direction. Splendid in spots, and then very bad in stpots. Gave about 50 per cent satisfaction. At that, better than the average program pictures. — Bert Silver. Silver Family theatre, Greenville, Mich. — General patronage. LUCKY IN LOVE (AT) : Morton Downey — A very good picture, one you'll be proud of. Disc recording good. — George Khattar, Casino theatre, Sydney, N. S., Canada. — General patronage. RKO SIDE STREET (AT) : Special cast — These Irishmen all talk alike, with a deep bass growl that is nearly impossible to understand. Picture would have been good if the recording had not been so awful. — ■ E. N. Collins, Star theatre, Humble, Tex. — General patronage. GIRL OF THE PORT (AT): Sally O'Neil— April 7-8. Boy, here’s a talking picture so well told without a lot of singing and dancing and fol-de-rol that you could have discarded your records and yet had a good picture silent. That's the best compliment that I know to give a picture. You will like this show. It has “meat” to it. — J. S. Walker, Texas theatre, Grand Prairie, Tex. — General patronage. SEVEN KEYS TO BALDPATE (AT): Richard Dix — Disc recording as perfect and plain as English language can be spoken. But it is a mystery “key6pookie” all-talking picture without any music, and I just do not like pictures like this, and everybody comes out looking as though he did not enjoy it so much. And' of course this hurts because they do not talk much about such pictures, and if they did they would not say anything good about such pictures, and you see the interest is lost for future business. Now, it looks to me as though talking pictures are not getting out of their infancy and the producers who have read the "Herald-World” and looked over the thousands of write-ups in “What the Picture Did for Me” can now see what all of us want. — Walter Odom & Sons, Dixie theatre, Durant, Miss. — General patronage. NIGHT PARADE (AT) : Special cast — March 2425. A very nice program picture. The title is misleading. You will do more business if you will advertise it as a real prize fight story. It is very