Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000486
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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14 EXHIBITORS HERALD-WORLD May 3, 1930 Announcing — The ALLIED EXHIBITOR Published in the Interest of the Film Theatre Owner by The Allied States Association of Motion Picture Exhibitors Lee Gomers, Editor A N EVENT of importance to the theatrical industry generally will be the appearance in the near future of THE ALLIED EXHIBITOR, a magazine devoted exclusively to the interests of the theatre owners of the country. C]I Though THE ALLIED EXHIBITOR will be the organ of the Allied States Association of Motion Picture Exhibitors, it will be comprehensive in scope and will emphasize the practical aspects of the motion picture industry. Its policy will be to serve the interests of the whole body of theatre owners. t| Its editorial policy will he unhampered, its news unbiased. It will adopt a constructive tone — definite, practical, accurate, helpful. Articles on showmanship and theatre managment will be prepared by experts. Special attention will be given to organization activities in all parts of the country. Through THE ALLIED EXHIBITOR theatre owners may keep informed of what their leaders are thinking and doing. Men of long experience in the business have promised their cooperation to attain the primary objective of THE ALLIED EXHIBITOR — to help theatre owners to be better showmen and to make a greater success of their enterprises. It will be published monthly — subscription, $3.00 a year. Send in your subscription NOW. Here’s the blank — just fill it in: The ALLIED EXHIBITOR UNION TRUST BUILDING WASHINGTON, D. C. Please enter the following subscriptions at $3.00 each for one year, or $5.00 for two years, beginning with the June issue, 1930. Name Address No. Years Amount For which check (or money order) in the amount of is enclosed.