Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

40 EXHIBITORS HERALD-WORLD May 3, 1930 5455 World Installations Made By WE; 3840 in United States Western Electric now has made 5455 installations of sound equipment throughout the world, and of the total there are 3840 in the United States and 1615 in the foreign field. Three new territories are listed with completed installations in this report. They are Bermuda, where Western Electric equipment is operating in three places including Mechanics Hall, Hamilton; Venezuela, where an installation has been made in the Landia theatre, Maracaibo, and in Morocco. Among the latest installations in the United States are the following : San Diego, Cal., Carteri S69 Anaheim, Cal., Fairyland 750 Ironton, Ohio, Lyric 446 New York, N. Y., Gem 582 Production stepped up to meet the increasing Demand the liberal manufacturing saving resulting from top production is passed on to the exhibitor. VITADISC TABLES NOW 925 High standard of quality and workmanship rigidly maintained. Original quality mechanism and sound units still embodied. Special prices on accessory equipment. Write today! VITADISC CO. 92 Mortimer St., Rochester, N. Y. Brooklyn, N. Y., Oxford 648 La Jolla, Cal., Granada 794 Madison, W. Va., Rialto 458 Salem, Ore., Grand 567 Cleveland, Ohio, Corlett 792 Cleveland, Ohio, La Salle 1,393 New Orleans, La., Famous 1,183 Huntington, Ind., Huntington 687 San Jose, Cal., American 1,736 Syracuse, N. Y., Paramount (A-Att.) 1,668 New Haven, Conn., Paramount (3rd Proj.) 2,374 Berkeley, Cal., Oakes (D-Att.) 1,322 Davenport, la., Radio Sta. YVOC (“R-5”) Washington, D. C., Howard 1,191 Perkasie, Pa., Plaza 638 Coatesvile, Pa., Palace 613 Camden, S. C., Majestic 476 Bay City, Tex., Colonial 498 Jacksonville, 111., Majestic 531 W. Springfield, Mass., Elm 788 Waterloo, la., Palace 708 Sawtelle, Cal., Tivoli 885 Greensburg, Pa., New Grand 1,000 St. Albans, L. I., St. Albans— 913 Steubenville, Ohio, Rex 672 Los Angeles, Cal., New Palace 699 Salt Lake City, Utah, Tower — 492 Clarion, la.. Colonial 288 Jackson, Miss., Istrione 736 Mobile, Ala., Crown 488 Shawnee, Olcla., Odeon 400 Los Angeles, Cal., Larclimont 820 San Francisco, Cal., Majestic 959 Red Bluffs, Cal., State 1,773 Laurens, S. C., Capitol 446 Williamsport, Pa., Majestic 1,135 Chillicothe, Ohio, Sherman _ 793 Konowa, Okla., Rex 324 Marysville, Cal., National 1,665 Santa Barbara, Cal., Mission 901 Brigham, Utah, Elberta 486 Troy, N. Y., Astor 450 Merced, Cal., Merced (NS-Att.) 1,124 Chicago, 111., Chicago (A-Att.) 3,861 San Francisco, Cal., Victoria (D-Att. ).._ 636 Marshfield, Wis., Relda (D-Att.) 519 Jamaica, L. I., Loew’s Valencia (NS-Att.) 3,558 Bronx, N. Y„ Wakefield (NS-Att.) 1,339 New York, N. Y., Crescent (NS-Att.) 1,852 St Louis, Mo., Radio Sta KMOX (“R-2”) Mules Bring Sound To Bermudans; Half Finished House Used They will have their sound pictures in the Bermuda Islands, even if they have to be brought in with the equipment by horse and mule wagons, or have to be shown in an unfinished theatre. Reid Hall is building a house at Hamilton but only the roof and side walls are completed. Nevertheless, pictures are shown there with the use of R C A Photophone portables. And if they are to be exhibited elsewhere on the islands it takes horse and mule power to get them there. Talking Picture Operator Course Is Given by YMCA The West Side YMCA in New York is starting a course in operation and maintenance of talking picture equipment April 21. There will be twenty sessions, limited to those who have operators’ license or have completed a course in projection. Regular courses in operation and radio mechanics will be continued for those not thus far advanced. Ted Healy Starts First Movietone Film June 2 Ted Healy starts his first Fox Movietone picture June 2 with his “gang,” which includes Shep Howard, Moe Howard and Larry Fine. Bluebook School — By Richardson ( Continued from page 38) that it is merely the operation of certain mechanisms which, themselves, more or less automatically produce the results so long as the “operator” supplies them with oil, threads in film, strikes a light and does a few other necessary mechanical things. You men yourselves are to blame for that, both by your past attitude and by the very name of organization which governs projection matters. That is NOT said nastily, but merely as a statement of cold fact. Your manager is entirely wrong; also, you are entirely wrong in saying that he is willing to expend money to improve the what-theaudience-sees things. He fails sadly in that, for the simple reason that, chiefly, audiences pay admissions to see what is on the screen and to hear what comes from the horns or loud speakers. The rest — decorations, ventilation, etc., play their part, but after all it is a minor one. Projection is THE thing in a motion picture theatre and (this for this and other managers ) projection of either motion pictures or sound cannot possibly be carried forward at its best with the equipment used in motion picture projection and sound reproduction and projection in anything but absolutely perfect condition. And anyhow (this is not said to hurt the managers’ feelings, mind you) it shows lack in true understanding and showmanship to be willing to expend large sums of money upon the spectacular things — decorations, etc. — and then pinch-penny in the matter of repair parts for the equipment which must be depended upon to function perfectly, else the very two things the audience paid to see and hear will be injured. It is very true that a sagged filament may (or may not) produce just as much light as a lamp with a straight filament. Sure! But what good does that do when a large percentage of the light so produced must perforce be wasted. It cannot possibly be used for the simple reason that a crooked line will not and cannot be made to match a straight one. The crooked (sagged) filament therefore inevitably will waste light, hence produce lower volume and probably more or less distortion. And so it is with all other things. Projection parts must be perfect or the results produced will not be perfect. That statement is axiomatic. It is indisputable. If your manager wants to have the things he is selling to the public (picture and sound) perfect and therefore at their highest entertainment value, he must abandon his attitude with regard to needed replacements for both sound and picture production and projection. He may easily “save” the price of, for example, an exciting lamp and lose a hundred times that sum in business. Farthest South of WE Installations Is in New Zealand Farthest south in Western Electric Installations is that in the Invercargill on the tip of South Island, New Zealand. J. H. Barker, Jr., is managing director of Western Electric Company of New Zealand. And it isn’t so likely that this record will be altered for a while, at least not until a theatre is located at the southernmost tip of Cape Horn. Warners Get Comedians Olsen and Johnson, comedy team, have been signed by Warner Brothers for forthcoming Vitaphone productions.