Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Hay 3, 1930 EXHIBITORS HERALD-WORLD 41 New Photophone Installations The latest RCA installations and contracts are : American and Palace theatres, Mt. Carmel, 111. (Theodore Coleman) ; Ashland, Red Wing, Melvin, Roosevelt, Lee, Cameo, Ivanhoe and McNair, St. Lotiis, Mo. ; Washington and Waverly theatres, East St. Louis, 111. ; Lyric, Lebanon, Mo.; Gem, Jefferson City, Mo.; Jefferson, DeSoto, Mo.; Orpheum, Eldorado, 111.; Pert, Gillespie, 111.; Crystal, Crystal City, Mo. ; Liberty, Vandalia, 111. ; Forrest, Booneville, Ind. ; Macon, Macon, Mo.; Finke, California, Mo.; Rex, Belleville; Jewell, Burlington, Iowa (Strand Amusement Company) ; Plaza Lamar, Mo. (Edwards & Simmons). LeMoore, LeMoore, Cal. ; Broadway, Flint, Mich. (F. C. Phillips) ; Masonic, Elizabethtown, Ky. ; Happy Hour, North Creek, N. Y. ; Buchanan, Detroit, Mich.; Warren and Hippodrome theatres, Detroit, Mich. ; Avalon, Black River Falls, Wis. ; Casa Grande, Santa Clara, Cal.; Jewell, Hooker, Okla. ; Parascourt, Brooklyn, N. Y. ; Palace, Vinton, la. ; Strand, Lowell, Mich. (Harvey C. Collier) ; Grand, Panama, 111. ; Strand, Clinton, la. (Central States Theatre Corp.). Empress and Criterion theatres in Washington, D. C, ; Palace, Rankin, Pa. ; Cameo, Palmer, Mass.; Lincoln, New Orleans, La.; Grand, Pittsburgh, Pa. ; Orpheum, Amsterdam, N. Y. ; 12th Street, Kansas City, Mo. ; Uptown, Davenport, Iowa; Glassel and Washington theatres, Washington, D. C. ; Union Square, Pittsfield, Mass. Goddard Hall, Springville, N. ,Y. ; Moon, Omaha, Neb.; Star, Fremont, Ind.; Grand, Brooklyn, N. Y. ; Best, Hazlehurst, Mass. ; Mounds, St. Paul, Minn.; Edison, San Francisco , Cal. ; Gem, Provo, Utah ; Belmont, Waterbury, Conn.; Colonial, Port Clinton, Ohio ; Lincoln Louisville, Ky. Rex, Rifle, Col. ; Granada, Denver, Col. ; Glassboro, Glassboro, N. J. ; Montgomery, Philadelphia, Pa. ; Peerless, N. Abington, Mass.; Granada, Webster City, Iowa; Ritz, Chariton, Iowa. Latest De Forest Phonofilm Wirings Recent installations and contracts for DeForest Phonofilms are as follows : Rex theatre, Toronto, O. (George Manos) ; Central, Revolution Mills, Greensboro, N. C. ; Carolina, Graham, N. C. ; State (Amelia Reuss) and Transfer theatres, Fort Wayne, Ind. ; Royal, Lima, O. ; Grand, DeQueen, Ark.; Concord, Henryetta, Okla. (C. L. Sandlin) ; Jewel, Okema, Okla. (Anton Slepka) ; Ideal, Gastonia, N. C. (J. E. Simpson) ; Franklin and Columbia theatres, Evansville, Ind. Rex, Salmon, Idaho (Philip Rand) ; Grand, Bluffton, Ind. ; Princess, Portland, Ind. ; Scott, Black River Falls, Wis. ; Strand, Meadville, Pa. (Clark Eiler) ; Palace, Charleston, Ind.; Richard, Ahoskie, N. C. (E. L. Garrett) ; Dixie, Giddings, Tex. ; Casino, Taunton, Mass. (Thomas Gaffney) ; Grandale and Mabel theatres Chicago, 111. ; Premier, Meredith, N. H. (E. W. Fullerton) ; Roosevelt, Kenosha, Wis. ; Regent, Indianapolis, Ind. ; Bay, Red Bay, Ala. (T. A. Wilson) ; Imperial, Lenoir, N. C. ; Carolina theatre, Dunn, N. C. (W. E. Huff) ; Carolinian, Orangeburg, S. C. ; Delavan, Delavan, Wis.; Gem, Hillsboro, N. D. ; Webb, Gastonia, N. C. (J. E. Webb), Ritz, Dillon, S. C. (H. H. Anderson) ; West End high school, Lansing, Mich. ; Grand, Baltimore, Md. RKO Gets Studio Property HOLLYWOOD. — R K O has purchased additional studio property, 150x200 feet. The property lies between RKO and Paramount studios. The Alcyon theatre in Highland Park, a select suburb of Chicago, received the Exhibitors Herald-World Award of Merit a short while ago, and the presentation of the Plaque took place on Friday evening, April 25. Commissioner Lyle Gerly, of Highland Park, made the j>resentation speech. Manager Sol Strauss received it gracefully, and in his acceptance talk said that he would uphold to the best of his ability the trust and confidence placed in him by the people of Highland Park, and that he would endeavor to get the best pictures as soon as possible after playing the urban theatres. This has always been a policy of the Alcyon, and in the short time that Strauss has had charge of it, its attendance has increased greatly. With the very able aid of the editor of the town paper, he has put on some excellent exploitation ideas, including the advertising which he did for “Dynamite,” when he sent around a truck that looked so realistic with its load of dynamite that two motorcycle policemen escorted it through the streets of a neighboring town. The Alcyon has a capacity of about 800 people, and is a Universal house. Strauss is a protege of Carl Laemmle, who met him in Germany, and was so impressed with him that he brought him back to this country. Western Electric equipment is used, and, unlike many other theatres, which have had to he acousticized to no end, the Alcyon just happened to be right. Nothing had to be done. The acoustics were already there.