Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Hay 3, 1930 EXHIBITORS HERALD-WORLD 45 w THE SHORT FEATURE Pathe Speed in Prison Fire Film Makes Great Copy for Theatre The close parallel between the newsreel and the newspaper in the gathering and presentation of newsi as well as in the exploitation of the story, is evidenced in the case of the Pathe News feat on the prison fire disaster at Columbus, Ohio, in which 320 convicts lost their lives. NEWSPICTURES PATHE SOUND NEWS NO. 34.— Revelry reigns on boulevards of Paris as fantastic floats paradeimpressive ceremonies at Monticello, Va., mark tribute to Jefferson, Revolutionary disciple of liberty — Mexican children stage mass drill at Monterrey — Thundering battleships test batteries off Porto Rico. PATHE NEWS NO. 36 — Hundreds of convicts trapped in cells, die in Ohio prison fire — The annual Easter pageant on Fifth Avenue is greeted with sunny skies — Eighteen of Europe’s best auto drivers dash through streets of Monte Carlo in most perilous race — Flying machine equipped with mast takes first air cruise from Old Orchard Beach, Maine. PARAMOUNT NEWS NO. 77. — Champion Columbia oarsmen triumph over Navy eight in tri-cornered regatta, at Annapolis — Officers of French cavalry school level their lances in riding exhibition — Dogs for German Army patrols fall into line for military drill — A “half-fare” railroad goes into service for toyland tourist travel — Pilots take off for five-man parachute jump with twin chutes. UNIVERSAL NEWSPAPER NEWSREEL NO. 32.— Pilot near death when sail glider plunges into sea at Old Orchard, Maine — -Regent Horthy of Hungary sees cattle compete at National Agricultural Exhibition in Budapest — Eighteen daredevils race 188 miles in Riviera Grand Prix — Alpine Army scales ice-clad peaks in spring hiking drill. UNIVERSAL NEWSPAPER NEWSREEL NO. 33.— Three hundred thousand in Easter parade on Boardwalk at Atlantic City, while Fifth Avenue throngs are greater than ever — DeMar at 42 wins for seventh time in 26-mile marathon from Hopkinton to Boston — Lindy and Anne, in coast-to-coast hop, set 14J4 hour record — Kings of Italy and Sweden bow at bier of Queen Victoria — Army fliers blind “enemy” with smoke screen in war game at Mather Field, California. M G M INTERNATIONAL NEWSREEL NO. 73.— Thousands are thrilled at Army air show in California— Thoroughbreds reveal brilliant form in opening of Jamaica turf season — Record Easter crowd packs Fifth Avenue — Girl cuts high jinks on jumping balloons — Yankee coxswain leads Cambridge to victory over Oxford oarsmen — Lindy, with wife, sets new speed mark for flight across U. S. HEARST METROTONE NEWS NO. 259. — Coast Guard braves rough seas to chart huge bergs menacing shipping in North Atlantic— Frank J. Loesch, member of Hoover’s Crime Commission, tells how to end gang rule — Adagio dancers as old grads of Eerl Wallace School in Los Angeles hold reunion — Ringling clowns gladden crippled children in New York hospital — Lindy sets cross-U. S. record. HEARST METROTONE NEWS NO. 260.— Algiers on hundredth birthday sees styles in French Colonial military dress since 1830 on display — Horror of Ohio prison fire is reflected in 317 deaths — Edwin Markham, dean of American poets at 78, is greeted by school children— All San Francisco turns out to see Army planes in war games in California — Start ’em young, says Mussolini, instituting military training for boys between 8 and 12. KINOGRAMS NO. 5598.— DeMar wins Hopkinton-toBoston marathon of 26 miles — Lindberghs make record hop from Coast to Coast — Joyful millions hail sunny Easter — Royal homage is paid in last rites f<3r Queen of Sweden — Circus folk go to hospital in New York to give cripples special treat. KINOGRAMS NO. 5599. — Kings and princes of Sweden, Norway, Denmark and Germany attend state funeral of Queen Victoria in Stockholm — Former Prussian soldiers bring back battle flags of old corps at reunion in Coblenz — Troops and police guard against riot in Columbus prison, where 320 lost lives — Throng hails Shamrock V, launched by Sir Thomas Lipton, to try for America’s cup — Army airmen make sky the limit in California war games — Cambridge rowers win from Oxford. Texaco Uses Stanaphone In Trade Talk to 40,000 Dealers in Fifteen Cities Texaco Oil executives are presenting trade talks in fourteen American cities with the use of Stanaphone portable reproducer, in a nationwide application of sound to the commercial field. When the story of the tragedy broke, the first Pathe Sound News camion, No. 1111, started out from Cleveland with a record speed trip as the one thought of the crew. Reaching Columbus at midnight of Monday, the screen news shooters reeled off the first story by shortly after sunrise Tuesday, and then a specially chartered plane started winging its way to New York. The pictures were delivered to the Paramount and Palace theatres on Broadway Tuesday at 3 p. m. The crew of the camion included Harry Harde, cameraman, Bill Hyngerford, recorder, and Fred Zampini, microphone man. Opening with a graphic interior panorama of the building in which most of the unfortunates lost their lives, the story pictures the physicians and convicts working over the victims, the National Guardsmen preventing a break-away, interiors of the cell lanes, inspection by guards of the smoking, smouldering cells, the interior of a cell with its silent occupant and the emergency morgue within the prison walls with its several hundred victims laid out for identification. The sound story was given added interest by the pertinent remarks of William G. Shepherd, staff correspondent of Collier’s who has made a study of prison conditions. The theatres made good use of the speed angle in exploiting the newsreel. Six Dane-Arthur And Six Fazenda Shorts from RKO Six two-reel comedies starring Karl Dane and George K. Arthur, and six with Louise Fazenda have just been announced by Radio Pictures following conferences between Lee Marcus, executive vice president, and Larry Darmour, producer of the Darmour short product. “Exhibitors have indicated their willingness to meet the enlarged cost of better short feature productions with stars who have definite box office draw,” said Marcus, “and it is on this account that we are justified in signing these stars. How well the management of the Palace theatre on Broadway made use of the spot nature of the newsreel shots on the prison horror at Columbus, Ohio, in which 320 convicts lost their lives, is evidenced by this picture, showing a board used in connection with the newsreel on the Palace program.