Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

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Hay 3, 1930 EXHIBITORS HERALD-WORLD 53 WHAT THE PICTURE Verdicts on Films in Language of DID Exhibitor FOR ME Copyright, 1930 Columbia MELODY MAN (AT) : Special cast — March 30-31. Well, here is a picture that was something different, not what you would call a knockout special, but just a darn good little picture — that shows the battle between the present day jazz music and the old time masters. To those who understand the better kind of music it will be a great picture, as the masters win over the jazz, and so it should be. Recording very good. — O. E. Simon, Rex theatre, Menno, S. D. — General patronage. SONG OF LOVE (AT) : Special cast — April 11-12. Good. But recording only fair. David Durant steals the show. He is a wonder and his voice was perfect. He just sort of pulls at your heart strings when he sings and talks. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. SONG OF LOVE (AT): Belle Baker — A good show. Belle Baker can sing and how ! Ralph Graves always a favorite here, and David Durand is a clever kid. Recording great. — C. L. Larson, Palace theatre, Wildrose, N. D. — General patronage. SONG OF LOVE (AT) : Belle Baker — Let me whisper in your ear, or better still say it out loud — this one is quite poor, and if you have it booked don’t shout about it, as the recording is poor. Belle Baker sings like she should take a couple of Smith Brothers cough drops. The kid’s voice kicks out okay. Story of a sob sister that has been worked to death. Oh, yes, it’s a bird. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. BROADWAY SCANDALS (AT): Special cast— April 1-2. Good entertainment, with exception of Carmel Myers’ singing. This was very poor. Egan has good voice and Sally O’Neill steals the show. — L. C. Bolduc, Bijou theatre, Conway, N. H.— General patronage. FALL OF EVE (AT) : Special cast — Nice little farce with good recording. U6ed this in a double program with a Tom Mix picture and did fair business. Even Tom Mix cannot get the people in this year. Seven reels. — B. R. Johnson, Orpheum theatre, Kerrobert, Sask., Canada. — Small town patronage. COLLEGE COQUETTE (AT): Special casf^-April 9-10. This picture did not give satisfaction here. Say the poorest picture we ever had from Columbia. Very much overdone in places. Unreasonable situations, I think, spoiled the making. College life could not be quite as bad as this picture makes it and get away with it. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. First National LOOSE ANKLES (AT) : Loretta Young — Good comedy-drama that drew and pleased. Young Fairbanks great in this kind of a role. Okay recording. — R. A. Preuss, Golden Gem theatre, Golden, Col. — Small town patronage. NO, NO, NANETTE (AT): Special cast — A talking, singing, dancing show that was as good as the best of them. Not as pretty as "Sally.” Littlefield and Roach deserve special mention. As usual, good recording. — R. A. Preuss, Golden Gem theatre, Golden, Col. — Small town patronage. HARD TO GET (AT): Special cast— March 31April 1. A mighty good little picture and it pleased a full house. Had radio artists in person and they drew them in. Very poor photography and print seemed dim and dirty. Couldn’t hardly get it bright enough to see, in spots. Good recording and a lot of wise-cracks. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — General patronage. THE GREAT DIVIDE (AT) : Dorothy Mackail — Very good picture, with perfect recording. Personally, I like Dorothy better in comedy. The picture only did an average business. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE GREAT DIVIDE (AT): Dorothy Mackail— Here is a real Friday and Saturday picture for small towns. — Henry Sparks, Grand theatre, Cooper, Tex. — General patronage. CARELESS AGE (AT) : Special cast — April 14-15. Just an ordinary program picture that didn’t gross film rental. Good recording and better than average First National photography. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — General patronage. Key to Sound Symbols AT— All-Talking TME — -Talking, Musical Score, Effects MC^— Musical Comedy O — Operetta ME — Musical Score, Effects (only) DEFINITIONS: AT, a picture in >vhich all speaking to be observed in the essential action is recorded, the designation including any musical score which the picture may have.— TME, a part-talking picture, the designation including the musical score necessary in such types and j any sound effects.-^MC, a picture corresponding to the type of stage production called “musical comedies,” being extravaganzas or revues featur ing musical acts and dancing and with all sou id essential to the action, including dialog, recorded.—O, a picture corresponding to the light operas of the stage called “operettas.”— ME, a picture which has a musical score, may have sound effects, but which has no dialog. NOTE : When no symbols appear directly after the title, the picture was run in silent form. DARK STREETS (AT) : Jack Mulhall — Extra good. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. DARK STREETS (AT) : Jack Mulhall — March 17-18. A dual role and very well done. Will please, and the novelty helped get some extra business. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — General patronage. BROADWAY BABIES (AT): Special cast— March 24-25. Badly disappointed in this one. Just nothing to it. — J. R. Kersey, Ozona theatre, Ozona, Tex. — Small town patronage. FOOTLIGHTS AND FOOLS (AT): Colleen Moore — April 9-10. Not so hot. Musical comedy stuff with a little color. Patrons didn’t think much of it, and I shared their opinion. Eight reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — General patronage. FOOTLIGHT AND FOOLS (AT): Colleen Moore — March 17-18. Very good but not up to what the producers claim for it. Don’t say too much for this one, for you may have to apologize to your people. — J. R. Kersey, Ozona theatre, Ozona, Tex. — Small town patronage. Fox HAPPY DAYS (AT) : Special cast — One sweet picture enacted by a brilliant cast of a 100 or more real entertainers. Fox knows his stuff. His pictures are great. Good recording on film. — R. A. Preuss, Golden Gem theatre. Golden, Col. — Small town patronage. J. C. Jenkins — His Colyum The page of Jaysee Jenkins’ comment, together with his sundry and several, but always interesting, observations on other topics, is found on page 37 of this issue. Jaysee — Page 37 LONE STAR RANGER (AT) : George O’Brien — Has everything they say about it. It is the ideal Western in 6ound and gets the crowds. — L. P. Charles, Grand theatre, Chetek, Wis. — General patronage. THE GIRL FROM HAVANA: Lola Lane— April 12. Just a fair program picture. These players don’t mean a thing to the country customers and business was rotten. Seven reels. — O. B. Wolfe, Screenland theatre, Nevada, O. — Small town patronage. HOT FOR PARIS (AT): Special cast — Shows like this one will close any house, if they keep running this type. Absolutely rotten and no entertainment value, with your patrons dissatisfied. Recording on disc bad. — A. Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. HOT FOR PARIS (AT) : Special cast — Very poor reproduction on disc, although new records. Dissatisfied patrons. Okay for larger cities. Business okay. Eight reels. — Harry Hobolth, Maxine theatre, Imlay City, Mich. — Small town patronage. SUNNYSIDE UP (AT) : Janet Gaynor — No need to comment on this. It’s the best bet of all time and will do business in spite of anything. Just tell ’em your playing it. — Harry Hobolth, Maxine theatre, Imlay City, Mich. — General patronage. SOUTH SEA ROSE (AT) : Lenore Ulric — Very much better than her first one, “Frozen Justice.” Drew fairly well and held up the second night, which proved that it pleased.— A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. ROMANCE OF RIO GRANDE: Special cast— April 13-14. I have not seen any reports by exhibitors who played this silent. Probably they were too disgusted with their lot to report. I know that I am pretty nearly in that frame of mind. This is the sort of thing that is shoving the silent exhibitor below the surface. A dandy picture with sound and just too slow to hold attention silent. I am giving up, closing the house this month. Silent loses money and sound would lose more. Three more pictures and then I will be hunting a new racket. Nine reels. — O. B. Wolfe, Screenland the atre, Nevada, O. — Small town patronage. CAMEO KIRBY (AT): Special cast — This is a good program show and pleased fairly well. The recording on disc was good. — A. Mitchell, Dixie theatre, Russellville, Ky. — Small town patronage. CAMEO KIRBY: (AT): J. Harold Murray— A complete flop at the box office. Fair entertainment. — A. N. Miles. Eminence theatre. Eminence, Ky. — Small town patronage. NIX ON DAMES (AT): Special cast— February 23-24. Not so hot, just a program picture with some more of that ehowfolks stuff, which is getting sickening to all of us by now. I wonder whether the producer is making these pictures for the show people or whether he is making them for the public at large. Half of the pictures we get seem to be made around the life of the actor. Recording good (disc). — O. E. Simon, Rex theatre, Menno, S. D. — General patronage. SKY HAWK (AT): Special cast— March 14-15. Started out very weak on Friday night, but _ Saturday night was one of the best we’ve had this winter. Had lots of favorable comments. — A. N. Miles, Eminence theatre. Eminence, Ky.— Small town patronage. LOVE, LIVE AND LAUGH (AT): George Jessel — April 11-12. Just a program picture with Jessel singing a couple of songs. Not good or bad. Some liked it. others didn’t. Good recording and photography. Nine reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — General patronage. SEVEN FACES (AT): Paul Muni— We lost on this about all we made on "Sunnyside Up." No drawing power and not liked. Eight reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. HARMONY AT HOME (AT): Special cast— April 16-17. This is an amusing picture but the recording is not so good. Seven reels. — L. P. Charles, Grand theatre, Chetek, Wis. — General patronage. THE COCK-EYED WORLD (AT): Special cast— Plenty of kicks on this one. Was sure surprised, as I was looking forward to one of the big ones, and one that would please. This pleased about 30 per cent of my patrons. The other 70 per cent sure did kick on this one. Some said absolutely rotten. Recording on disc bad. Ten reels. — A. Mitchell.