Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000597
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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May 10, 1930 EXHIBITORS HERALD-WORLD 39 Jungle scene for Columbia’s “Vengeance,” on side wall of Similar combination on rear wall of R K 0 at Los Angeles for lobby of Los Angeles RKO. Beaver board and inset photos. Radio Pictures’ “Second Wife,” the next attraction. Do not teal or ■au'lvtumn-.IN THE MODERN LOBBY \TM0SPHER1C displays are the thing in lobby exploitation, and no better evidence is needed than the radical and attractive change made at the Radio-KeitlvOrpheum and the Orpheum. both in Los Angeles, by George Landy, divisional exploiteer, and Frank W. Vincent. divisional manager for RKO. THE cut immediately above and the ones on the sides show what was done at the Orpheum to dress the lobby for “Ingagi,” of Congo Pictures, Ltd. The entire outer lobby was converted with a grass hut, palm leaves, drops for the ends of the lobby, and two cages of leopards and panthers. Attendants, doorman and animal keeper were in African hunting costume, and the box office became a Zulu hut. A negro in leopard skin paraded the marquise.