Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

40 EXHIBITORS HERALD-WORLD May 10, 1930 CALVES— AND GOLD r I ''HE worship of the golden calf has more than one version, and the modern variety played its part in putting over the Fox picture, “The Golden Calf,” when it was hooked into Fox’s Oshkosh theatre, in the Wisconsin town of that name. Picking out a midnight show as the setting, Ed Benjii, manager of the theatre, staged a “Golden Calf Contest” for the picture which stars El Brendel. The curtain was raised two and one-half feet, revealing the participants’ calves only. The winner was chosen by the largest amount of applause from the audience. Above are shown the contesting pairs. At the right is the winning “team.” At the left is Miss Florence Krippene of Oshkosh, their owner, to whom went the honors and the cup. Plane Parts Shown In Lobby as “Foes 99 Battle Above City While airplanes are quite common, most people see them at a distance and in an assembled form, so are ready to inspect engines, wings, struts, controls, and the like when an opportunity is offered. Manager John Smith, of the Paramount theatre, San Francisco, is convinced of this since seeing how his lobby display, made in connection with “Young Eagles,” stopped the passerby. During the engagement the lobby looked more like an airplane factory than anything else. A Wasp airplane engine attracted the attention of those mechanically inclined and there were propellers and other parts of equipment. A life-size figure of Col. Lindbergh, in flying attire, added the crowning touch. Uncle Sam provided a startling ballyhoo for the picture in the form of air maneuvers over the citv in which 150 planes took part. On one occasion the city was “bombarded.” Fifth United Artists Film Is a Hungarian Rhapsody Fifth in Llnited Artists series of twelve short features is Franz Liszt’s, “Second Hungarian Rhapsody.” The four previous were “Overture of 1812,” “Irish Fantasy,” “Glorious Vamps” and “The Wizard’s Apprentice.” Models in Fashion Show Drive Upon Stage in Auto Manager Vic Meyers of the Orpheum theatre, at New Orleans, recently set some attendance records by staging a style show in cooperation with retail merchants. The merchants and shops represented were the Emporium, Namce Millinery, Myron B. Cohn, Krauss, Walk-Over Shoes, JayBee Shoes, Schiro shoes, Miller Bros, jewelry, and the Smart Shop. The girls were brought onto the stage in a new Windsor sports model roadster. There the first showing was given of the sport models they wore as motoring costumes. After this, the style show was given. Add W. B. Franke To The HOE Club And now. good members of the HOE Club, prepare to make the proper salaam that introduces a new member. Among others who have decided that the most sensible way for any man to help himself is to help others, by giving them the results of his experiences and in return finding available to him the successful campaigns of others, is W. B. Franke of the Franke chain. Franke signs from the Humota theatre at Humboldt. Iowa. All right then, people, give the little man a great big campaign! His Lobby Garden Has Ducks in Lake And It Pulls Patrons One of the most novel lobby displays ever conceived in Albany caused plenty of comment among the theatre patrons of HarmanusBleecker Hall. The idea was one conceived by C. H. Buckley, owner of the theatre. The house has a very large lobby. In the center Buckley built a reproduction of an outdoor garden fringed with tulips and lilies, having a little house with a lawn outside and with a miniature bathtub creating a lake. He then placed a score or more of chickens and ducks, little more than a week or so old, which he had bought from a nearby hatchery. Throughout the entire day the miniature garden was surrounded by men and women watching the chickens as they ate or the ducks as they were busily swimming in the pool. Columbia and Old Gold In Window Paster Tieup A nationwide advertising hookup between Columbia and Old Gold Cigarets has brought out a window paster for “Ladies of Leisure.” The paster contains a picture of Ralph Graves with a package of Old Gold and a legend tying the picture to the film. When the picture played the Erlanger in Philadelphia a thousand of the pasters, 9x12 inches, were displayed in cigar stores.