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Better Theatres Section
May 10, 19i
T f j
HE BEAT O
A THOUSAND HAMMER!
Hammering incessantly ... grinding ... crushing ... tearing away at the life your carpet . . . that is what your patrons’ steps do to the floor coverings your theatre.
Day in, day out . . . seven days a week . . . your carpet is subject to one of t, most gruelling tests a floor covering can receive. No ordinary carpet can si vive. Only a super^quality floor fabric can win out.
BigeloW'Sanford theatre carpets know the job which they face. They kno the importance of sturdiness ... of extra wearability. They are planned, frc the start, to deliver this kind of service. All through the actual weaving the fabric, back to the choice of the raw wools which make up their yai their intended purpose is never lost sight of. Excellent service results natural!
See BigeloW'Sanford floor fabrics, in patterns designed for theatre use, your dealer. Write for his name and address.
'T T
BIGELOW-SANFORC
RUGS AND CARPETS
Woven in the mills of the Bigelow-Sanford Carpet Co. Inc.— an organization which embodies the combined resources and experience ofAmeric oldest rug and carpet weavers — the Bigelow-Hartford Carpet Company and Stephen Sanford & Sons, Inc. Mills at Thompsonville, Connectic . Amsterdam, New York; Clinton, Massachusetts. Main Sales Office: 385 Madison Avenue, New York . Sales Offices: Boston • Philadelp i Pittsburgh . Atlanta • Dallas • St. Louis • Chicago • Detroit • Minneapolis • Denver . Los Angeles • San Francisco • Seat '