Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

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lay 10, 1930 Exhibitors Herald-World 5 The Rialto Theatre, Joliet, Illinois In this beautiful theatre , Acousti-Celotex subdues reverberation, so that the true tones of voices or instruments travel clear and distinct to the farthest seat. What surprises the manager most . . . OU are definitely assured of splendid hearing conditions for the presentation ’ sound pictures . . . when you apply Acoustielotex. The recommendations of Celotex Acous:al Engineers state the exact footage of cousti-Celotex and the proper places for its jplication in order to insure the results you e after. You confidently expect increased patron ;e when you announce the acoustical corction of your theatre. But what surprises ie manager most is the way box-office re:ipts continue to grow through the followg weeks and months. The Rialto Theatre, Joliet, Illinois, is one among many theatres that Acousti-Celotex has helped to place upon a thoroughly profitable basis. Here words and music travel, clear and distinct, to the farthest seats. These facts have outstanding importance : Quick, easy installation — Acousti-Celotex comes in single, finished tiles, quickly and easily installed in new or old buildings — fastened directly over existing walls and ceilings. Decorative adaptability — Acousti-Celotex brings distinctive beauty to the theatre. Its decorative adaptability assures harmony with almost any architectural or decorative scheme. Permanent and " fool-proof " — This treat ment is a permanent treatment with a very low cost of upkeep. Acousti-Celotex tiles can be painted and repainted — even with lead and oil paints — without impairing their efficiency. Carelessness cannot destroy their value. Tested in many fields — Architects and builders are familiar with Acousti-Celotex. Long before the advent of sound pictures they had used this remarkable material to provide "better hear ing”in auditoriums, churches, schools, colleges and many other types of buildings. Submit your problems to the Acoustical Engineers of The Celotex Company for study and analysis . . . without charge or further obligation. THE CELOTEX COMPANY 919 N. Michigan Avenue, Chicago, Illinois In Canada: Alexander Murray & Co., Ltd., Montreal Sales Distributors throughout the World Acousti-Celotex is sold and installed by approved Acousti-Celotex contractors N T f q 0. S. A The word CeilotteX (Reg. U. S. Pat. Off.) Is the trademark of and indicates manufacture by The Celotex Company, Chicago, III. Acousti-Pelotex FOR LESS NOISE-BETTER HEARING