Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000622
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Published every fourth week in conjunction with Exhibitors Herald-World and devoted to the design, construction, equipment and operation of the motion picture theatre BETTER THEATRES EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 0036. Cable Address: Quigpubco Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor George Schutz, Associate Editor Charles B. O’Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Wickersham 2366-2367 Raymond Gallo Eastern Representative HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2119 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House, 8-10 Charing Cross Rd., W. C. 2 The successful theatre today is the one that pays strict attention to its physical features. Cinema patrons demand more than pictures. They must be given every degree of comfort, convenience and atmosphere. To the enterprising exhibitor Better Theatres each issue presents numerous ideas and suggestions for increasing profit through better public service and management. SUBSCRIPTION RATES United States and its possessions, Canada and all countries of the Americas — $3.00 per year Great Britain and its colonies — £1 per year Other foreign countries — $5.00 per year Single copies, 25 cents Advertising rate cards and Audit Bureau of Circulation statements furnished upon application. IN THIS ISSUE Vol. 99, No. 6 GENERAL FEATURES May 10, 1930 Advertising Pays — But What Kind? By Frank Whitbeck 17 Designing the Theatre Exterior: By Robert Boiler 21 The New Casino on the Shore of Avalon 24 Warners’ New Hollywood in New York 27 The New Ritz Theatre in an Old American Mission Town .'. 30 Recent Decisions of the Courts Involving Theatres : By Leo T. Parker 34 The Economical Equipment Budget : By Walter E. Green 35 Publix Adds Another to Its Great Chicago Group : By Arthur Frederick Adams 36 DEPARTMENTS Sound in the Theatre ( Page 39) Photographing Sound Conditions : By Potter B. Brayton 39 New in the World of Sound : Equipment News and Comment 44 Sound Talks by F. H. Richardson 48 The Problem of Strays in Disc Attachments : By Hugh S. Knowles.... 50 Better Projection ( Page 53) New Styles in Effects, and Other Articles : By F. H. Richardson 53 Planning the Theatre (Page 60) MISCELLANEOUS Notes on Writers and Subjects in This Issue 14 Editorial 26 Notes on Equipment Affairs: Equipment News and Comment 61 Booklets: Reviews of Late Brochures and Bulletins 62 New Projects 71 Index to Advertisers 72 [ The editors ore not responsible for literary material or pictures , either in their hands or in transit , unless specifically ordered by them~\ [8]