Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

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]iy 10, 1930 Ex h i b itors Herald-World 25 OVERLOOKING the bay of romantic Avalon, metropolis (for it is that) of Santa Catalina Island, stands this latest of William Wrigley Jr.’s magnificent gestures to wholesome pleasure, a building of steel and stone which yet has all the gossamer unreality of a fairy queen’s palace. It is called the Casino and it houses a fully equipped motion picture theatre and a ballroom. The accompanying reproductions disclose something of the beauty of the structure that rises to a height equal to that of an average 12-story building, with the hills of Catalina behind it, and before it a yacht-studded corner of the blue Pacific. The architecture of the exterior is of Mediterranean pattern, a style that is followed throughout the foyers and corridors inside. It is within the theatre itself that all traditional manners are flung aside to create an original environment in the essential Catalinian spirit — that of make-believe. The walls of the theatre, which is located on the first floor, start converging toward the center of the ceiling and stage almost but a few feet from the floor, and upon them is painted an impressionistic representation of Man unfettered amid a boundless Nature. It is allegory. It is history. And it may be hope. One assumes that it is also Catalina. The auditorium, thus brightly painted in an original allegory and of atmospheric design, is broad and long, but it ( Continued on page 70) Auditorium of the theatre, looking toward the stage. Observable here is the manner in which the walls, short way from the floor, begin to converge, quickly becoming the ceiling, forming a sky-like canopy. Another view of the theatre auditorium, looking toward the rear. Wall decorations consist in a continuous mural of fantastic theme and illuminated by concealed lighting. Note the arrangement of floods. The yacht-studded bay of Avalon and the rolling terrain of Catalina, where (they say) dreams still come true. The bit of white in the hills at the extreme left, is the home of Chief Potentate Wrigley.