Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

28 Better Theatres Section May 10, 190 The projection department is spacious and fully equipped for sound pictures and lighting incidental to stage performances. The stage would be large for even a large auditorium, but for the Hollywood, it is extremely large. It is equipped for any type of stage production. A notable innovation installed to aid patrons whose hearing is impaired, consists in 300 seats equipped for the attachment of headphones and their attendant connection to amplifiers for the expansion of the sounds of the pictures. Another innovation, this one on the exterior, is one of the signs atop the building. The whole sign structure, which has two wings and two distinct The auditorium as seen from the stage toward the left wall. At right is one of the 12 murals. This one typifies February. This huge sign occupies the entii| roof of the theatre. Through this coli mixing process, it is declared, it becomi possible to use all the colors heretofoi confined to paints. In constructing tl sign, the electrical engineer has mixe his electricity just as a painter does h paints. The primary colors are selecte and blended into the exact tone desire for a scene. A cellular steel face, studde with invisible lamps, is the giant cai vas used for the creation of pictures i light. Each of the letters in the sign : eight and a half feet high. Thousanc of pastel shades, can be used. Any dt sign, any scene, can be produced in nal ural colors, exactly as in color proces printing or painting. In the past it has been possible fo the observer to note the change of color in sign pictures. In this color contrc sign on the Hollywood theatre, the color flash across so rapidly that it is impos i sible to follow the cycle effect. It bsjB comes veritably painting in light with all its or iginal beauty ani warmth magical! retained. The d i s p 1 a ; < board, or s i g i face, appears as ; bank of cells o compartments These cells can b of various shape or sizes — squares triangles, hexa gons or circles, de pending on thi purpose for*whicl the sign is to b< used. In each cetyl! there are three'! colored lamps, red green and blue. But the cells are sc f constructed that these lamps are not di rectly visible to the observer. This cel arrangement allows perfect mixing oJ color in any range desired and removes feature of the auditorium is a series of twelve murals, each representing a month in the year. These form a frame surrounding a flat elliptical portion of the main dome. The paintings, some of them exact reproductions of Fragonard and Watteau, are executed in the spirit of the French Renaissance, and depict scenes of revelry, romance and frolic. The figures are life-size and are done in rich tones to harmonize with the ivory and gold of the surrounding ceiling space. Each month of the year is represented by a scene adapted to its own activities. For January there is sledding; for February, skating ; for March, bird nesting; for April, the tending of sheep; for May, a siesta; bathing, swinging through the air, flower picking, fruit picking, hunting, bird catching and tending the yule log, form the subjects of the other murals. pieces of copy, covers, with its contributing parts, a great portion of the roof. The sign reading “Warner Bros. Hollywood — Warner Bros. Pictures — Vitaphone — First National Pictures,” introduces a new system of controlling both the lettering and coloring of signs. The method is called the Kirk color control and is the process of Kirk Color Control, Inc., of York, developers of the process. The rim of the ceiling, showing the arrangement of murals.