Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

29 lay 10, 1930 Exhibitors Herald-World ie objectionable spotty effect of single mps. Each lamp is controlled sepaitely, so that it is possible by turning n the three lamps individually, or in ;>mbination, to get the full range of pectral colors. ^ITH this arrangement any desired esign in color can be flashed on the oard, and with the control mechanism, 2 completely different designs can be ashed at a desired speed, from one bange an evening, to the complete cycle a a few seconds, before the sequence is epeated. This flexibility makes the olor control sign unit particularly valuble on theatre signs, since it is possible 0 change the layout, or copy, on the display board without the necessity of hanging the outside lamp bank in any /ay, all of the changing being accomilished in a short time at the control aechanics, or flasher. Both the lamp bank (the display oard) and the jjontrol mechanism the flasher) have teen standardized n units that will lermit any size of board to be built ip. Since these inits are so constructed as to have 1 long life, the interchangeable fea;ure of their design allows them ,;o be moved from me installation to mother, thus alowing 100 per pent salvage to be effected. These units can be used in many vays, both inside and outside, as decorative architectural elements and as specacular sign displays. If desired, glass, >r a translucent face, can be placed over he cells, in this way allowing them to The modernistic design of the lobby, displaying" an interestingtreatment of ceiling". At left is a mural representing" April. be used for panels in the theatre auditorium, foyer or stage. If this construction is utilized, gorgeous color sequence can be obtained that could be timed to fit with any requirements. Color control is made up of cells or “pigeon holes,” and the cells slant downward on floors and ceilings as they extend to the back wall of the pigeon hole. On the backwall are the three lamps, red, green and blue. Cells ranging from 2x2 inches up to 8x8 inches, are made and in special cases irregular cells can be built, as in the links which join the names Warner Brothers and First National in the Hollywood theatre sign. The dots in halftones are distinguishable only by close scrutiny. Now, as explained already, each square is an open faced cell with the three incandescent colored lamps hidden in the rear of the cell. It is on the surface composed of the faces of these small squares that pictures, letters, words, and action sequences can be made to appear. Because any square can become white, black or any color in the rainbow at a flick of the control mechanism, rapid action and changes can be effected. Thus the Hollywood sign presents a picture rather than a pattern of dots. w ITH three lights and two adjustments, it is possible to get a total of eight colors. Using blue, green and red, those colors, plus yellow, magenta, vreen-blue and white, can be obtained. Twentv-seven colors are possible when each light has three adjustments (fullon or fractionally on). Similarlv, 64 shades may be had with four adjustments to each light. And thousands of hues are possible when the dimmers are hooked uo with the color control mechanism. which allows each lamp to be dimmed from full strength down through small gradations of light until completely extinguished. Any set-up in the color control mechanism can be “run-off” as desired. The architect of the Hollywood was Thorras W. Lamb. done in a modernistic style. View of the main foyer.