Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000645
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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'ay 10, 1930 Exhibitors Herald-World 31 HEATRE IN AN 8SSION TOWN is constructed of concrete with steel frame and with brick, tile and trimmed enclosing walls. The theatre proper measures 60x165 et, while the rear passages and stores rm a unit measuring 50x116 feet, lis latter section, together with parts the theatre, presents a novel feature design, for it provides passageways om the street farthest from the theae proper, to the rear part of the theae. Thus there are entranceways at the :ar of the theatre as well as in the sual manner, at the front. These secondary entrance facilities ere occasioned by a desire of the owns, Robb & Rowell, chain operators afiated with Publix, to make use of exllent parking conditions at the rear. The auditorium, carrying out the Danish motif through a false building all effect in relief, is finished in colored aster, while colored lights in three :iades from concealed equipment conibute further decorative qualities in irmony with the general scheme. The iditorium seats 1,500, with 600 seats a balcony. The heating system is of direct and indirect vacuum steam type, hile cooling is by refrigeration. Practically all equipment was by the ational Theatre Supply Company. Above: The auditorium, looking toward the rear. The decorative treatment is essentially simple, though incorporating basic features of the usually ornate Spanish pattern. The two floors seat 1,500. Below: The mazzanine balcony, looking down on the lobby. It is carpeted throughout, comfortably furnished and has a simple background of colored plaster relieved by set-in wall founts of mosaic tile.