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36
Better Theatres Section
May 10, 190
PUBLIX ADDS ANOTHER TO ITS GREAT CHICAGO GROUP
A neighborhood Iheatre seating 2,000 is the Gateway, combining with an atmospheric auditorium of Italian Renaissance elements, a modernistic facade interestingly dominated by its sign — a sign of the times, as it were
Front elevation, showing the design oft the facade, which incorporates in an| attractive modernistic treatment, ai huge sign. The sign, indeed, dominates the architecture at this point and to it every other element has been subordinated. The height from the sidewalk to the top of the sign is 80 feet. Illumination is by both bulbs and neon tubing. Elements to either side of the sign, which is V-shaped with its flat | side flush with the wall line, include stone pylons with modernistic figures.
By
ARTHUR
FREDERICK
ADAMS
PUBLIX is about ready to ac another theatre to its scores <| motion picture houses in Chicag with the Gateway nearing completion i a rapidly growing and relatively ne section of the city. The Gateway is 1< cated at Lawrence Avenue and Lipp Street. It is scheduled for opening earl this summer.
The Gateway has a seating capacit of 2,045. The general design is c Italian Renaissance pattern, with a auditorium of the atmospheric typt The Gateway was designed by C. W. an George L. Rapp, architects of Chicag and New York.
A sky effect has been arranged so tha different hues and different atmospheri color effects can be obtained, and thes; effects will start from the floor and sur round the entire auditorium. Unlik the usual arrangement of sky effect which have started toward the top o the auditorium, the architects have mad< a departure in getting the sky effect b continue to the floor, which has the effec of widening the auditorium. Porticos colonnades, trees, flowers and gardei furniture play an important part in th< side wall decorations of the auditorium A small stage, or sound-room, has been provided for and provisions hav< been made for an additional larger stag* in the future. The sound-room will bt of a stage effect, with its sides and bad decorated in a garden treatment, statuaries, etc.
The entrance to this new theatre is from Lawrence Avenue, where the frontage is 50 feet. A large battery ot doors will receive patrons into the ticket lobby, which has been lavishly decorated in imported colored marbles, and from thence into the grand lobby, which likewise has been designed in marbles, mirrors, bronze and decorative painting.
The grand lobby has dimensions of 60 feet in length by 35 feet in width and 40 feet in height. The entire ceiling is