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Better Theatres Section
■■■■ The Show Must Go On ■■
But that alone is not enough! Let AUDAK show you how
to have an uninterrupted performance and a PERFECT
*TUNED
PICK UP
THE worst thing that can happen in any theater, of course, is to have the show' fall absolutely flat ... to have the sound degenerate into squeals and even cease altogether . . . with the audience sitting there. The pick-up, naturally, would be first to get the blame for such a catastrophe. The pick-up may be equally responsible for shortcomings in theatres where there has never been an out-and-out cessation of the performance. Flat, distorted, erratic sound . . . how many stellar shows have been killed by such deficiencies! The cause — a pickup “out of tune” — has flustered many an exhibitor and projectionist. You KNOW we are right!
The remedy — TUNED Pick-up — was sought long and hard by scientists. AUDAK came up with the answer, once more proving its right to leadership. Thanks to our new TUNED principle, a theatre can now regulate its pick-up, just as you would regulate your watch ... or a violin string! Now you can always be sure of 100% perfect sound . . . first by equipping with the best of Pick-ups, ELECTRO-CHROMAT IC “the standard by which others are judged and valued” . . . and second by KEEPING it up to perfection, regardless of climatic and other influences, by means of our TUNED principle. Yes, the show must go on . . . and it must keep on being flawless!
This guar an tee tag protects you against the dangers of “ just as good”, **the same thing as*9, etc., etc.
We welcome inquiries from amusement executives and technicians
The AUDAK COMPANY, 565 Fifth Avenue, New York
“ Creators of High Grade Electrical and Acoustical Equipment Since 1915 ”