Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

42 Better Theatres Section May 10, 19c King’s Gift — to the Theatre World ! A TWO REEL PRODUCTION SHOWING the marvelous ACOUSTICAL CURING, DECORATION and REMODELING of Theatres on an economical, scientific and sensible basis, is now ready for “booking” to responsible Exhibitors anywhere in the United States. It is worth a gold mine to you to see this film. With it you can study the problem in your own theatre. This film showing the KING work thruout the South was prepared at great expense over a long period of time. One look at it gives you a clear cut idea of the importance and magnitude of KING STUDIOS and its facilities for making sound theatres profitable. PUT IN YOUR ORDER NOW TO SCREEN THIS FILM IN YOUR OWN THEATRE. THERE IS NO EXPENSE WHATEVER ENTAILED. ING STUDIOS, Inc. DESICNERS, DECORATORS AND FVRNISHERS OF THEATRES (COMPLETE) 309 South Harwood Street Dallas, Texas WRITE FOR OUR FREE CATALOG ON ACOUSTICS 1 KVro SOUND ON DISC Resynchronizing Control. Audak or Electrical Research Laboratory Pickups. Spring Suspended Mechanical Filter. Gleason Gears. Lamp, Guard and Needle Cups. SOUND ON FILM G. M. Photo Electric Cells. All Aluminum Film Heads, uses no chains. Latest Samson Head Amplifiers. Real Synchronous J/ H.P. Motors. Finest Optical System Attainable. Gleason Gears. Territory for Dealers. There can be but one FIRST CHOICE for the house demanding brilliance of tone and uninterrupted performance. MELLAPHONE TURN TABLES and SOUND on FILM Units and attachments are products of leading manufacturers in the sound field. Mellaphone equipment represents the utmost in specialized sound engineering. Construction embodies the skill of mechanics selected for precision workmanship. Quality is paramount, prices on both Disc and Sound on Film are consistently low. It is not possible to duplicate Mellaphone quality within wide margins of its price class. Write today for full information. MELLAPHONE CORPORATION TALKING NEEDLES Especially Treated for TALKING PICTURE RECORDS Packed 100 Envelopes to Carton 50 Needles to; the Envelope YbuR COST $6.00 PER CARTON Wall-Kane Needle Mfg. Co., Inc. 3922 14th Ave-, Brooklyn, N. Y. MR. THEATRE OWNER Why gamble with the risk of a prolonged mechanical breakdown, in either the lighting or projection compartments Unnecessary delay in restoring the picture on the screen will invariably cause a pounding of feet, and other annoyances. Insure yourself against this possibility — a set of Richardson's Motion Picture Handbooks should bz right handy to the projectionist, as a part of your thea re equipment. Vols. 1 and 2 of the 5th edition $ 6.20 Vol. 3 (on sound) $ 5.10 Combination rate (complete set) $10.20 Prompt shipment will be made if order is accompanied with certified check, money order or draft. We will also ship C. O. D. HERALD-WORLD ROOKSHOP 407 S. Dearborn Street, Chicago, 111. ? i!' By comparing this set of photograpl with Fig. 2 and Fig. 3, it will be note that again too great a curve concentrate sound reflections in the center of tt theatre. In Fig. 7 one notes that tt ceiling curve at A has been lessen! FIG. 6 sufficiently to allow a divergence of soun waves reflected into the auditorium froi the source S. When laid out in this miniature waj the auditorium may be studied direct] by observing the reflections from th different surfaces. These surfaces ma be quickly and conveniently changed an the resulting change in pattern is instar taneously seen. When a record of ani FIG. 7 one set-up is desired, the open side o the box is closed, and a photograph is taken, using the camera mounte [ above the model. To show non-reflectin; surfaces, the portions of the polishe metal strip representing these areas ar blackened. Sound absorbent surface are shown by covering the metal stri with a non-reflecting grating. If th grating has a closed area of, 50 per cenl it reduces the intensity of the reflectioi approximately as much as a 50 per cen sound absorber reduces the reflectei sound. reads the ads . . . they’re interesting — they have to be, these days. And they offer the executive a quick means of keeping abreast of the times in his business. Products are offered because they are useful. They are useful because they either save money or provide a way to greater profits. The advertisements tell why they do, in a manner requiring the smallest amount of a reader’s time. Read the ads — they’re ehoekful of ideas.