Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000657
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Wy 10, 1930 Exhibitors Herald-World 43 Magic music is a Paying Advertising Feature . Popular theme songs — reproduced over the Magic Music System — bring them rushing in to the Talkies. Bring famous orchestras from Broadway — by radio or phonograph — to entertain lines waiting in your lobby — at no extra cost to you. M. Magic Music — outside your theatre and in your foyer — is a valuable advertising feature. iAGIC MUSIC strikes a new note in theatre advertising — draws crowds and brings street throngs inside your doors. It entertains people waiting for admission, relieves the monotony of standing in line, and keeps their good will. It enables you to make special announcements — outside your theatre — or in the foyer — Yet its cost is low! Mills Magic Music Amplifying and Distributing System — with concealed speaker outlets — has clear, undistorted, life-like tone. Mills has been a leading manufacturer of automatic musical equipment for more than forty years. A I L L S NOVELTY COMPANY 100 FULLERTON AVENUE (Dept. M-6) CHICAGO, ILLINOIS