Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

46 Better Theatres Section TONLUX ( SOUND SCREEN 1 1 11 The Screen uilh a Million Mouths j 40c ■ C. Per Q Square Foot 100% REFLECTS 100% TRANSMITS Why pay 50c or $1.00 when you can get a Tonlux Sound Screen for 40c a square foot? Why muffle your horn behind only a few thousand openings, when Tonlux Sound Screen offers millions ? Sound penetrates everywhere through a Tonlux Sound Screen. Light reflects from every part of its surface without halation. There is no dazzle from the uncoated surface of Tonlux Sound Screens. All the brilliance of the lights is shown without eyestrain — the shadows have greater depth and transparency because they are not masked by stray reflections. You pay less money and give a better show when you use Tonlux Sound Screen. USE YOUR PRESENT FRAME Tonlux Sound Screens are made in any size or shape to fit any frame. Grommets are spaced closely to give perfectly flat surface. Tailored to stay square. May be cleaned in twenty minutes for 25c without removing from frame. Flameproofing is standard. Priced at 40c per square foot, no other screen can approach it for value. Deduct 5% if screen is not to be flameproof ed. Give dimensions of frame when ordering. Money back if not satisfied after thirty days’ trial. PIN COUPON TO YOUR CHECK Tonlux Company, 208 N. Wells St., Chicago. III. Send a Tonlux Sound Screen for frame — .x _...ieet. ( ) Flameproof ( ) Plain Name Address ~ City .State Elec-T ro-Eone Sound on Disc Reproducer “ America* s Finest Turntable ** Manufactured and sold by Elec-Tro-Fone Corp. 2470 University Ave. ST. PAUL, MINN. The San Francisco home of Continental Theatre Accessories, Inc., recently established at 1964 S. Vermont Avenue, photographed on opening day. This firm is affiliated with Warner Brothers and is rapidly extending its nation-wide facilities. as many high stages as may be desired. A control panel is placed between the low-stage and high-stage panels. A claim of the maker is that each high-stage panel is capable of operating 125 magnetic cone speakers at hotel room volume. The ensemble here illustrated, it is stated, is capable of driving 500 magnetic units. I understand that distortion meters are regularly supplied on each high-stage panel. A Low-Priced Mask • A sound track mask designed to sell at a low price has been brought out by the Theatre Sound Equipment Company of Hope, Ark. When this desk first had word of it, the manufacturer was asked for more detailed information, which request brought this reply : “We have not given more information because our invention is so simple that it would be copied soon by everyone else, and we do not wish to make it any easier for the others to copy.” And that, of course, is a legitimate excuse. Not having had an opportunity to examine the mask itself, all I can say is that it is of simple construction, is made of material which the manufacturer says will not burn off, does not have to be refocussed and is designed so that it may be easily removed when sound-on-disc pictures are run. Enemy of Vibration • This doesn’t happen to be anything new, but when a good friend waxes enthusiastic about something involved in his job, the subject of his “waxing” assumes some importance. Among other things, in a letter received the other day from A. V. Abel, able sales manager of the Peerless Sound Equipment Company, Dover, Ohio, he outlined what his company had desired to achieve when it designed the Peerless sound equipment. Wishing to get rid of every possible bit of vibration, the engineers decided on weight as the principal medium in the attainment thereof. For (as Abel declares) “weight is the enemy of vibration.” That is to say, of course, that natural instead of mechanical forces arq made to pull on the parts in order tc| hold them rigid. The Peerless equipment has a fairly ll wide range of price, being sold at frond $750 to $2,200. The company came intcl the field two years ago, I believe. But ill has been making machinery for other! than sound picture purposes for fully ajj quarter of a century. A Smart Stunt • A rather shrewd method introducing! its product to those who have not yetj had use for it, has been adopted by the) Celotex Company of Chicago, manufac-J turers of Acousti Celotex, acoustical! treatment material. The company has! for some time been publising a sort of I newspaper for its employes and clients,! called Celotex Neivs. Recently it brought j out rug liners. And more recently still, I i,t made this announcement: “To Readers of the Celotex News: Though II everyone may desire to use Celotex, many! have had no occasion to do so, simply he i cause they have not built, repaired or re1 modeled a home. Yet we have always felt I that anyone who had an opportunity to determine first hand the many valuable fea,, tures of Celotex, would become a customer I of ours ivhen in the market for insulation. “A few months ago the Celotex Company started producing Celotex rug liners. They j are not marketed through lumber dealers, [ nor direct by us. But many of those associated with us in marketing Celotex have } asked for rug liners for their own personal use, and we have been glad to furnish them at the wholesale price. “This brings us to what we have in mind. We have decided to offer all of the readers of the Celotex News, Celotex rug liners for their own use practically at cost of manufacture, purely because we are anxious to have you have the opportunity of observing first hand the value of Celotex. ...” Do you think that those receiving the rug liners, which everyone can use, will forget the name and product, Celotex, when a time comes for them to build? Neither do I. A Junior Model • A smaller model of the Syncrodisk turntable has been brought out by the Weber Machine Corporation of Roch May 10, 19i