Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000665
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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lay 10, 1930 Exhibitors Herald-World 51 LOWER IN PRICE HIGHER IN QUALITY Than Ever Before! Oo inexpensive that no theater need hesitate longer to install sound . . . No service charges . . . Sold outright . . . No iveekly payments ... It becomes your property . . . Film and disc equipment . . . Buy either or both . . . For all types of machines. • • • SOUND ON FILM EQUIPMENT Where disc is already installed *895 SOUND ON FILM EQUIPMENT Where no equipment is yet installed *1295 A New Platter Talkafilm Supply Department for Theaters That Want to Improve Their Equipment Above — Complete disc, including drives, pickups, bases, motors, gear boxes, arms, turn tables, tripods. Pair of two $695. At left — Double Channel Panel Rack Amplifier, including tubes, $595. Sound film heads complete Special constructed 12-ft. air with drives, lens systems, column horn, complete with photo cells, exciter lamps, ex horn, speaking unit exciter citer bases. Pair of two $895. and output transformer $175. COMING— Platter Talkafilm wide sound film equipment. Special allowances to present Platter Phototone and Talkafilm users when Platter Talkafilm wide sound equipment is ready to install. ® • • NOTICE — Live wire distributors with ability: Platter Phototone-Talkafilm has some territories available. Here is an opportunity for men with ability to make a permanent and profitable connection. Write, wire, phone or call. • • © SOUND ON DISC EQUIPMENT Where no equipment is yet installed *995 SOUND ON DISC AND FILM Where no equipment is yet installed *1595 -TALK AFI LM {NonSynchronous) ( Synchronous ) WRITE, WIRE OR PHONE, PLATTER CABINET CO., NORTH VERNON, INDIANA— PIONEERS IN THE SOUND BUSINESS