Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000673
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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\iy 10, 1930 Exhibitors Herald-World 59 COMMUNICATIONS to the editor of this department should be addressed as follows: F. H. Richardson 1148 Boynton Avenue New York City deeming the work now being carried (ward by the Exhibitors HeraldItRLD. They never publish that. Cerf,nly not, but compensation comes in | letters being constantly received. 3 re is an extract from one received Is morning from Francis E. Hersey, njectionist of the Elsinore theatre, [iiinore, Cal. : ‘Just can’t hold off any longer from niting you about what I think of the uebook School in Exhibitors Heraldi )RLD, and of the Sound volume of b ‘Bluebook.’ Both have helped me lire times than it is possible to state, llvould not be without your articles for (great deal. Those projectionists who :ve purchased the ‘Bluebooks’ have line themselves a great favor. They 11 never regret having them.” Now, that is not mere talk. It is a iter typical of thousands of letters nd I don’t mean hundreds, either) bm men who have followed the work the old Moving Picture World and in b Herald-World, and who have paid t actual cash for books and are more Jan satisfied. But, of course, all that of little moment beside a new organI ition which has done stem-winding onders in its one year of life and profees to do very much more in the next jar. And I most sincerely hope it does, a. But just the same, it does seem at if a brand new organization is ended to all this praise, one who has >rked for projection a quarter of a cenIry, and worked (deleted by censor) 1,'ird, too, might at least also have an :casional bit of commendation. Now, don’t get me wrong, gentlemen, be Council is all right! It really has nne excellent things during the past ‘ar. It probably will do more, but it as the work which has been done in ■ars past, largely by this department id my books, which made that body issible. Also, I venture the assertion at that work will actually be more indamentally useful to the projectiont than all other agencies, including the Duncil, put together, for at least some ;ars yet. I welcome the Cinematographer. I ish it all sorts of good luck. And I jiggest, in all humility, that when it ’ints such things as is here commented pon, it do not utterly ignore all that is been done through all the years be>re these new bodies were ever even feamed of. That, it seems to my own averted imagination, would be alto3ther proper and fair. Sound Reproduction Equipment Stage Switchboards Footlights Borderlights Stage Pockets Emergency and Exit Lighting Units Cove Lighting Exit Signs Spotlights Service Boards Panelboards Usher Signals Directional Signs Flood Lights Mobile Flood Lighting Equipment Hub Electric Company offers a complete, perfectly coordinated lighting service for motion picture theatres or selective service on the classifications listed above. Because of our long experience in designing, engineering, and installing theatre lighting systems, Hub service is the most economical of all. It will be a pleasure to show you specifically just what we can do for your theatre. Hub ElectricGdmpany Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Telephone Seeley 6440-1-2-3 CHICAGO Branch Offices in New York, Toledo, Milwaukee, Minneapolis IIAIITY 1 1 II 1 1 1 1 1 1 1 1 1 1 1 II 1 1 1 1 1 1 1 1 II 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 SLIDE COMPANY Organ Novelties brenkert Effects Advertising 51 ides Trailers Transparencies 6 EAST LAKE ST. ROOM 40e Ji 1 1 1 1 1 1 1 1 1 1 m 1 1 1 1 1 1 II II 1 1 ! 1 1 II 1 1 1 1 1 1 1 1 ! 1 1 1 1 1 r^kLL! 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 I RANdlph 3729 STAte 5698 Humphrey Davy & Associates Consulting Electrical Engineers 4324 Market St., Philadelphia. Pa. Lay Out Plans and Prepare Specifications, incl. Projection Room, etc., details Each Project STUDIED INDIVIDUALLY Correspondence Solicited MAIL YOUR TRIAL ORDER TODAYlfor HAND PAINTED artistically airbrushed any size up to 36"xl0 ft. Write for prices on other sizes on paper-muslin and cards. One Day Prices Do Not Service Include Postage Get the Best They Cost Less //. oryfhWjJ 736 SO. WABASH AVE . CHICAGO ILL