Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000875
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The magnetic vagabond of “ Innocents of Paris”. The naughty , irresistible Prince of ‘-'The Love Parade’' . The exuberant American “beesness” man of “ The Big Pond”. The man who cornered all the legit theatre business of Broadway in two leech s of personal appearances at the Fulton 1 Maurice Chevalier Coming in Spcdiils “You brought a new kind of love to me”, Maurice sings jauntily in “The Big Pond” — ami thousands of women motion picture fans sing it back to him ! Seldom has a new personality secured such a strangle-hold upon the affections of the American theatre-going public in such a short time as has Chevalier. “\\ ithin a year he will be the Idol of the American Screen!” wrote a conservative critic on a New York daily of Maurice in “Innocents of Paris”. Her prediction has come true. Cheek the specials in this ai men l in which Chevalier upp Tin*: VERSATILE CHARMER OF THE SCREEN xaxcy Carroll In Two Starring Oramas We made the full length drawing of Nancy on the right before we saw “The Devil’s Holiday” and the new Nancy Carroll. The drawing shows her as the alluring charmer of such hits as “Sweetie” and “Honey”. “The Devil’s Holiday” will skyrocket Nancy Carroll into the front rank of the greatest dramatic aetrcsscs of our times! The revelation is amazing. It will be the talk of the business. While you’ll still get this star in pictures of the “Sweetie” type, her two starring vehicles will be confined to stories that give full rich rein to her remarkable dramatic ability. You can count on something surprisingly new, and box office to the core.