Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000887
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Paramount Satisfies Demand For Good 2-Reel Laughers: Paramount has always been famous for its success with comedy. Every year this company produces the outstanding comedy hits in the feature market. The greatest comedians of today are found in Paramount feature releases — Moran and Mack, Harold Lloyd, Marx Brothers, Oakie, Gallagher, Harry Green and many others. Now Paramount is using the same surefire comedy production methods to make laugh gems in two reels. Big name comedians will be featured. Plenty of care and money will he spent. We promise a series of Paramount Comedies that will travel a smile a minute ahead of anything else in the field. "Good comedy shorts are in big demand,” says Variety in its April 16th issue. It’s true. And here’s the way to satisfy it — 26 Paramount 2-Reel Comedies in 1930-31. Released at the rate of one every other week. The first group in the series is now in production and will he ready for screening soon. PARAMOUNT COMEDIES . »»•' va,‘; bTOOg''1 *ure\es ftcV rrr \>\U^ oodcv" i mounv V.e a. »«trs r . pron«sc ‘ (UttevenV Varan Just aS better p\CT {von' 1 viU in \,c li'"11" ;adU"e