Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000891
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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tt-©,TION PI CTU Rl Classic SCREE* LA*D 20.000.000 Readers Sold 4 omim ai.lv o\ Theatres Playing Paiiamoi nt . . . • I'or 13 years Paramount advertising in national magazines has powerfully steered the public to theatres showing Paramount Pictures. *’If it's a Paramount Picture, it’s the Best Show in Town” is more than a slogan; it's a national entertainment-buying guide. In the Saturday Evening Post, Country Gentleman, Photoplay, Picture Play, Motion Picture, Motion Picture Classic, Screcnland, Screen Book, and other widely read publications, this effective aid to the Paramount showman will he continued more vigorously than ever in 1930-31. Radio Bombardmext over 4»f> Columbia Stations is Mighty Seat Seller:... Every Saturday night at 10 I’. M. (Eastern Time) over the coast-to-eoast network of the Columbia Broadcasting System, the Puramount-Publix Hour brings news of coming Paramount Pictures into the homes of millions of rudio listeners. One of the most popular hours on the air, it builds patronage for theatres showing Paramount — and does it 52 THE qBEAT® •11 < >\\ W°RLD SUMMARY 1930-193! SPECIAL PRODUCTIONS STAR PRODUCTIONS "HAROLD LLOYD MORAN AND MACK THE SPOILERS ** FOLLOW THRU tMARX BROTHERS MONTE CARLO THE LITTLE CAFE MANSLAUGHTER FIGHTING CARAVANS TOM SAWYER HUCKLEBERRY FINN ttHEADS UP MOROCCO tTHE GENERAL THE SEA GOD DANCING MOTHERS UROSE OF THE RANCHO SCARAB MURDER CASE THE RIGHT TO LOVE SKIPPY LUBITSCHCHEVALIER LADIES’ MAN KID BOOTS LET’S GO NATIVE RODEO ROMANCE LAUGHTER WITH BYRD AT SOUTH POLE GRUMPY QUEEN HIGH THE ROYAL FAMILY HONEYMOON LANE THE SILENT ENEMY RICHARD ARLEN GEORGE BANCROFT CLARA BOW NANCY CARROLL RUTH CHATTERTONCLIVE BROOK JACK OAKIE WILLIAM POWELL CHARLES “BUDDY" ROGERS SHORT FEATURES 104 PARAMOUNT SOUND NEWS 12 PARAMOUNT PICTORIALS One-reel Shorts 104 PARAMOUNT ACTS 18 PARAMOUNT SCREEN SONGS 18 PARAMOUNT TALKARTOONS Tno-reel Shorts 26 PARAMOUNT COMEDIES .Additional productions, meeting the audience demands of the day, will be announced and released during the season. Watch for them. A minimum of 65 Paramount feature pictures will lie released in the Greater New Show World of 1930-31. PARAM O UNT CTU R