Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000908
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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82 EXHIBITORS HERALD-WORLD You Can Actually Find Something— Out of the mass of congratulatory letters received on the 1930 Motion Picture Almanac is one from a busy executive of one of the large distributing companies. He writes: “I want to congratulate you on the Motion Picture Almanac. I discover, after three successful attempts, that I can actually find things in this Almanac that I want to find. The great trouble with some other books that have been published is that unless you take a day off or a week’s vacation, you can’t locate the particular bit of information which caused you to open its covers. I think the Almanac will be an invaluable thing to me.” ( Coupon for Order) EXHIBITORS HERALD WORLD 407 South Dearborn street Chicago, Illinois Please forward a copy of The MOTION PICTURE ALMANAC for me at your retail price of $2.00. I am associated with the industry in the following capacity: (Note If check or money order accompanies this coupon the Almanac will be shipped with postage prepaid immediately upon publication .) PLEASE PRINT NAME Name Address May 31, I93( Now Offered for Qeneral Sale The 1930 Motion Picture Almanac, right up to date with the complete and interesting material of importance to everyone connected with the motion picture industry, is now available to everyone. The hundreds of advance orders have been filled and the Exhibitors HeraldWorld is prepared to promptly supply everyone with copies. For convenience, an order blank is printed in the adjoining column. In ordering by telegraph, care should be taken to supply complete address to insure immediate delivery. City. State.