Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001032
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Laurel-Hardy gave your folks a heap of happiness this past year. “Blotto,” “Brats,” both of which played the Capitol, N. Y. and other big ist runs are just two of a year of successes. “Haywire” is coming soon and its better than their best! Six Laurel-IIardys next season! CHARLIE CHASE IN 8 HAL ROACH “CLASS” COMEDIES Notice the regularity with which Charlie Chase clicks in his talking comedies! He makes consistent successes, and as a result, he’s built up a following that must be carefully considered in making up a program. His line comedies of the past season, “Whispering Whoopee,” “All Teed Up,” “The Real McCoy” and all the others have had the cumulative value of building Chase into a sure-fire draw ! His latest comedy is “Fast Work” and it’s absolutely a scream ! That’ll help Chase more than ever for next season when he comes through with a flock of laughs for his fans. HAIL! HAIL! “OUR GANG” IS SURE-FIRE ALWAYS! There are only a few things in pictures that rate editorial mention. Occasionally some feature picture breaks into an editorial column. Never a short subject — with the exception of “Our Gang” which has become a national institution. “Our Gang” is probably the widest known, tf longest-advertised, the most completely estal lished trade-mark in all picture business. Typic ■ of America, they have become part of our n; tion, and are so regarded the world over. Every theatre should make it a habit to shcr every “Our Gang” comedy. Not only becau: they’re delightful entertainment but becaus America considers them a splendid representatio of the best qualities that the motion pictui can give. Eight “Our Gangs” next season, and the storii lined up for them assure the most enjoyable sul jects these kids have yet delivered ! M-G-M’S COLORTONE REVUES HAVE WON AUDIENCE FAVOR! 1 DIVERSITY of short subjects is vitally impor ant for the well balanced program an M-G-M has given intelligent thought to tf matter. In the Colortone Revues you give them tf necessary change of pace that makes for goo showmanship. These gorgeous little subjects, entirely in Tecf nicolor, have established themselves with aud ences. They’ve made a real success and the draw business! AI-G-M puts quality into these Revues that yo see in the biggest musical features. Each on has name value among the entertainers, lavis handling of sets an good songs. Colortone Revues lik “Climbing theGolde Stairs,” “Mexicana and the others, fet tured names such ; Charles King, Armid;