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HARRY CAREtHIL DUNCAN RENAfclN) EDWINA BOOTH
THE PROMOTION IDEA BEHIND THI -G-M LUCKY STAR PRODUCT 1930-3]
ALLYHOO in the MetroGoldwyn-Mayer manner means a type of promotional activity based on common sense and applied where it’s to do the most good directly at your box-office.
No waste motions. Every effort, every expenditure has got to show results in stimulating attendance at your box-office.
The line-up of M-G-M product for the new season is of giant stature and the campaign behind it is geared to represent the Bigness of it.
WE’VE GOT a pro duct that will make amusement history. And we’re telling the public about it.
M-G-M stands squarely for selling pictures to the public at the spot where the picture plays.
THAT’S WHY we’ve got the most intensively organized press service in the entire industry, a service built along newspaper lines and recognized by all editors for quality and efficiency of cooperation.
We keep a large staff engaged solely in checking hundreds of newspapers, studying their needs, and giving them what they need. Our check-up reveals that M-G-M garners nation wide publicity space far beyond that of any other company.
IN THE national magazines you’ll find that M-G-M stars and pictures lead in representation. Editors merely express the wishes of their readers.
M-G-M’s edge in publicity space is the reflection of the supremacy of M-G-M stars and attractions with your public.
50 PAGE “LUCKY STAR” BOOKLET READY FOR DISTRIBUTION
ON THIS page is reproduced M-G-M’s attractive “Lucky Star” booklet. Get one immediately and look it over.
IMAGINE when you hand these out to your p tronsl Fifty pages, brimful of interest abo Metro-Goldwyn-Mayer’s world’s greatest motic
pictures!
Something about each picture. Photographs the stars. Interesting data on every page! Printed two colors and profusely illustrated.
It’s like button-holing each one of your customt; individually and selling him solid on your shot shop for a year’s worth of loyal patronage!
M-G-M’s “Lucky Star” booklet is going to be i important factor in your town.
It’s going to help a lot of folk make up the minds where they’re going to buy their ticke; next season.
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