Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001040
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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1. Ill the Greater Mew Show World lacing you now. it takes great hits week after week to do consistently great business. Paramount for 1930-31 meets the exacting demands of the hour with such fresh, up-tothe-minute smash hits as: HAROLD LLOYD in “Feet First” Produced by Harold Lloyd Corp. A Paramount Release THE TWO BLACK CROWS MORAN and MACK in “Anybody’s War’’ GARY COOPER in the mighty Drama “THE SPOILERS” THE MARX BROTHERS Stars of “The Cocoanuts” in “Animal Crackers” “FOLLOW THRU” with Buddy Rogers and Nancy Carroll All-Technicolor “SKIPPY” Percy Crosby’s kid klassic “HUCKLEBERRY FINN” with all-star kid cast “MANSLAUGHTER” with Claudette Colbert and Fredric March “HEADS UP” Buddy Rogers, Helen Kane, all star MAURICE CHEVALIER in “The Little Cafe’’ and later in a LUBITSCH hit “MOROCCO” with Gary Cooper and the flaming Marlene Dietrich “FIGHTING CARAVANS” with Gary Cooper “THE GENERAL” with Walter Huston Kay Francis ERNST LUBITSCH’-S “MONTE CARLO” “TOM SAWYER” with Jackie Coogan and Junior Durkin “THE SEA GOD” with Richard Arlen Fay Wray “ROSE OF THE RANCHO” Gary Cooper in big Belasco Sensation “THE RIGHT TO LOVE” with incomparable Ruth Chatterton “GRUMPY” with Cyril Maude Phillips Holmes “KID BOOTS” Ziegfeld Wonder Show with Jack Oakie “SCARAB MURDER CASE” with William Powell as “Philo Vance’’ “LET’S GO NATIVE” brand new kind of hit starring Oakie, Jeanette MacDonald “RODEO ROMANCE” with Nancy Carroll Richard Arlen “LADIES’ MAN’ William Powell Thriller “WITH BYRD AT THE SOUTH POLE” Mighty natural drama “THE ROYAL FAMILY” with Fredric March Ruth Chatterton “QUEEN HIGH” Broadway stage hit with all-star cast “LAUGHTER” with Nancy Carroll Fredric March “HONEYMOON LANE” famous musical hit starring Eddie Dowling “THE SILENT ENEMY” $2 road show ace 2 It takes a new and more powerful type of star to do standout business today Paramount offers the greatest line-up of hit-guaranteeing celebrities in the business. In addition to the super-calibre talent listed above, you get: 4 RICHARD ARLEN 2 GEORGE BANCROFT 4 CLARA BOW 2 NANCY CARROLL 3 RUTH CHATTERTONCLIVE BROOK 3 JACK OAKIE 2 WILLIAM POWELL 3 CHARLES “BUDDY” ROGERS 3 Shorts must be great too in the Greater Mew Show World Paramount for 1930-31 turns your shorts problem into a pleasure with this happy program : 104 PARAMOUNT SOUND NEWS 104 PARAMOUNT ACTS 26 PARAMOUNT COMEDIES 18 SCREEN SONGS 18 TALKARTOONS 12 PARAMOUNT PICTORIALS 4 It’s more important than ever today for exhibitors to inquire inti a company’s reputation, stability, and past record before buying **** GREATER In these days of keen theatre competition and other complications, whait stands behind a company’s product is as vital as the product itself. You can have confidence in Paramount. The industry’s leader for 18 years. A trade mark that means quality and fair dealing to showmen and public alike. A record during the past year for continuous money-makers that can’t be equalled. A grasp of class talking picture production and a showmanlike knowledge of the public’s rapidly shifting tastes that you find nowhere else! PARAMOUNT