Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001047
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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EXHIBITORS Independent l“l f“ I) Al I I") Office: Film Trade B I I \« Ummm 40 7 So. Dearl Paper O j ^ Chicag< In This Issue IMPROVED BUSINESS Rapid Return to Prosperity Is Being Made, Says James R. Grainger, Sales Manager of Fox Film, Citing Increase of 90 per Cent in Business of That Company in Three Months Period — Forecasts Return to Normal by Midsummer Throughout the Industry. PATHE AND ROWLAND Pathe Officials Are Non-Committal in Reported Move by Richard A. Rowland as Leader of Preferred Stockholders’ Committee to Obtain Control of Company — Corporation Refuses to Be Drawn Into Any Controversy, Says Lewis Innerarity, Secretary of Pathe. COMPLETE INDEX TO CONTENTS NEWS Write in clause in contract reserving right to reject talking picture if it runs less than sixty minutes playing time, Steffes advises 31 independent theatres. Juvenile patronage is there if ■ exhibitors will only try to get it, say Wisconsin managers — Bill for automatic and extended copyright is reported. Advertising “Ingagi,” animal picture, as authentic arouses Better Business Bureau — M P T 0 of Kansas-Missouri plans to revise constitution. Warner Brothers announces big program, again starring Barrymore, Arliss and Jolson — Flood of varied amusements puts exhibitors on their toes. FEATURES Service on Pictures 90 The Voice of the Industry (Letters from Readers) 106 Motion Picture Finance 62 Hollywood, by Douglas Hodges 88 Broadway 50 Sound Pictures 92 Pictorial Section 63 J. C. Jenkins — His Colyum 91 DEPARTMENTS Short Features 96 Music and Talent 101 The Theatre 97 Classified Advertising 105 What the Picture Did for Me 107 Chicago Personalities, by Jim Little 110 CHICAGO )7 South Dearborn St, Telephono Harrison 0036-37-33 Cabin Address : Qaigpabco EDWIN S. CLIFFORD, General Manager JAY M. SHRECK, Managing Editor GEORGE CLIFFORD, Business Manager ERNEST A. ROVELSTAD, News Editor HOLLYWOOD IpQS North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Postal Telegraph, Educational, Paramount, Publix, First National, Radio Pictures, Pathe Exchange, Inc., National Screen Service, Beaded Screen Corporation. MUSIC AND TALENT — Katherine Kaderley, Brooks Costumes. NEW YORK 563 Fifth Avenue Telephone Wickersham 2366-2367 HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 EDITORIAL AND ADVERTISING OFFICES SUBSCRIPTION RATES: United States and its possessions, Canada and all countries of the Americas-— S3. OO per year; Great Britain and Its colonies £l per year. Other foreign countries— 85,00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.