Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

June 7, 1930 EXHIBITORS HERALD-WORLD 39 Sam E. Morris, U arner secretary and general manager of distribution, is fifteenth from the left in the front row (reading across the tivo pages) and at his left stands Ned E. De pinet, general sales manager of First National. A. P. Waxman, Warners’ advertising director of publicity and exploit ation, and Lou R. Brager of the exploitation department are at the extreme right. Behind and between Morris and Ezell is A. W. Smith, Jr., First National’s Eastern sales manager. to his left is Grad well L. Sears, Western sales manager. Star Barrymore, Arliss, Jolson Closser Hale, John Harron -and Tom Wilson. George Arliss will appear in “Old English,” the John Galsworthy play. In the cast are Ivan Simpson, Betty Lawford, Reginald Sheffield, Harrison Reynolds, Leon Janney, Barry Winton, Powell York. A1 Green directs. “Viennese Nights” is the first romance composed and written for Vitaphone by Oscar Hammerstein 2d and Sigmund Romberg. Technicolor will lend its tones to this Alan Crosland directed picture, which Circuit Will Continue Growth, Says Warner ( Special to the Herald-World) ATLANTIC CITY, June 4.— Leaning on the theory that there is room for only three big producing, distributing and theatre units, the Warners will continue to expand, to acquire theatres, to establish new houses of their own in localities where they cannot play their pictures until they have covered the entire territory served by their productions. This was the gist of Harry Warner’s speech at the close of the Atlantic City convention. Warner also said that the company would widen its production activities for the “legit” theatres. will be enacted by this cast: Alexander Gray, Vivienne Segal, Jean Hersholt, Walter Pidgeon, Louise Fazenda, Alice Day, Bert Roach, June Purcell and Milton Douglas. “Fifty Million Frenchmen,” following in its Vitaphone version the Broadway hit, will also be a musical picture, entirely in Technicolor. There will be the Oscar Straus melodysoaked musical, “Danube Love Song,” which will have the characteristic Strausiati charm and sprightliness. It will be in Technicolor. “Nancy from Naples” is based on the play, “See Naples and Die,” by Elmer Rice, author of “Street Scene.” Chief among the cast are Irene Delroy, Charles King, Lowell Sherman, Noah Beery, Olson and Johnson, Lotti Loder, Vivien Oakland, Lawrence Grant, Charles Judels, Elsie Bartlett, Gino Corrodo. Direction is by Archie Mayo. A companion romance to “Viennese Nights” will be “Children of Dreams,” for which Oscar Hammerstein 2d and Sigmund Romberg have written the book, lyrics and songs. Winnie Lightner, who burst into screen popularity in “Gold Diggers of Broadway” and “Hold Everything,” will appear in three pictures. The first, “The Life of the Party,” which Roy Del Ruth will direct, will be treated in Technicolor. In the cast are Irene Delroy. Arthur Edmund Carewe, George Bickel, Charles Butterworth, Arthur Hoyt, Jack Whiting. The second is “Sit Tight,” and will have Irene Delroy and Joe Varieties to Take Sizeable Share of Production Budget ’'The Office W ife " and Film Version Of Novel ” Ex-Mistress” Among Pictures E. Brown in the cast. Last of the trio is “Red Hot Sinners.” Joe E. Brown and Joan Bennett top the cast of “Maybe It’s Love.” James Hall, Laura Lee, George Irving and Russ Saunders are in the cast. An unusual feature is the inclusion of the All-American football team. It will be directed by William Wellman, who directed “Wings,” “Captain Applejack,” that stage hit of a timid suburbanite who went into the skulland-bones business with hilarious results, will be transposed into a Vitaphone picture with John Hailliday, Mary Brian, Alec B. Francis, Kay Strozzi, Louise Closser Hale, Otto Hoffman, Arthur Edmund Carewe, Julia Swayne Gordon, William Davidson, and Claude Allister. Direction will be by Hobart Henley. “Maytime,” the romance by Rita Johnson Young which has been popular for more than a decade, will be packed with melodies by Sigmund Romberg. It is the story, set in little old New York, of the thwarted love ( Continued on next page, column 3)