Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001063
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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June 7, 1930 EXHIBITORS HERALD-WORLD 63 w PICTORIAL SECTION These four men with fox-tail hats look almost like twins, don't they? In a way, they are related, for each plays the same part in the same picture, which may sound paradoxical, but neverthele:s is true. The reason being that M G M’s “Monsieur le Fox” has five language versions, and each of these actors has the lead in one or another. Right to left: Franco Cosaro, Italian; Andre Luguet, French; Gilbert Roland, Spanish and English, and John Reinhardt, German. Hal Roach looks as though he was perfectly at home on snow shoes. This picture was taken in the Truckee snow country, where he was on location directing M G M’s “Monsieur le Fox.” Two heads are more beautiful than one, but in this case it is only one head and its lovely reflection. A charming study of Mary Nolan, Universal star, who appears in “Young Desire.” What a great big head you have, little girl? And what a winsome smile., And who are the two nice looking men holding your hands? You can probably question this picture more than that, but we’ll tell you that the little girl is Benny Rubin, who is appearing in the first of a series of twelve “Humanettes,” single reelers, which are to be released by RKO. The men holding Benny’s hands’ are Leigh Jason (left) and Frank L. Newman, the producers.