Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001065
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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June 7, 1930 EXHIBITORS HERALD-WORLD 65 A notable group, in the center of which, at the desk, is Sid Grauman, who is handling the world-wide exploitation of “Hell’s Angels,” produced by Howard Hughes, which is synonymous with Caddo. Seated, left to right: Joseph M. Schenck, Grauman and Hughes, the youthful producer of this $4,000,000 picture. Standing: John W. Considine, Jr., D. W. Griffith and Samuel Goldwyn. A very pretty “balcony scene,” we’d say, with Ramon Novarro pouring out his love into Dorothy Jordan’s dainty ear. This is one of the scenes from the M G M picture, “In Old Madrid,” in which these two players are starred. Is this the god of lightning who has sprung down down from the skies to dance about on the earth and frighten people? Theodore Kosloff dances the principle role of “Electricity” in one of the ballet scenes from “Madame Satan,” an M G M picture. Ernest Torrence is wearing a sort of quizzical smile, which the tall dark hat augments decidedly, in the F N film, “Sweet Kitty Bellairs.” A charming couple in a lovely pose, is David Manners and Loretta Young. These two talented players will soon be seen in a First National Vitaphone production entitled, “The Truth About Youth.”