Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
0001077
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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lune 7, 1930 EXHIBITORS HERALD-WORLD 77 Lawrence Tibbett |>inger of Seville,” in which he plays the ! tart of a young Spanish opera singer. n this picture he is said to display the I legibility of his golden tenor voice. Anther production scheduled for Novarro rill be “Song of India,” an original screen tory by Achmed Abdullah. Another proluction will be announced later. Lon Chaney will begin work in his first lew season production, “The Bugle Sounds, ” after completing a current season ehicle, “The Unholy Three.” Although ipposed to the dialog picture at first, the tar now believes that the talking screen vill give him greater opportunity than ever nefore to add some amazing new character Iypes to his gallery of bizarre screen porrayals. “The Bugle Sounds” is a narrative >f adventure in the French Foreign Legion nd is based on Major Zinovi PechkofFs eal life story of Northern African advenJure. John Gilbert, who recently signed an exlusive contract for a period of years with Vi G M, will essay a new type ' of dialog characterization in “Way for a Sailor,” an idaptation of Albert Wetjen’s story of adventure in various corners of the globe. detro-Goldwyn-Mayer has ambitious plans or Gilbert during the coming year. Joan Crawford has just completed work n “Our Blushing Brides,” which will be reeased in July. Fler first new season proluction will be a musical romance based on /in cent Youmans’ stage production, 'Great Day.” Youmans’ original score as I veil as new melodies will be in the picture. Another of her pictures will be, “Her Forune,” a comedy melodrama based on Thomas Montgomery’s storv of a telephone bperator who wins a small fortune in a ottery and goes to the Florida gold coast n search of adventure and romance. Norma Shearer has scored artistic and commercial triumphs in “The Tral of Mary Ougan,” “The Last of Mrs. Cheyney,” 'Their Own Desire” and “The Divorcee.” During the coming year she will be seen n at least two productions, the titles of Ivhich have not been announced. William Haines, who has just completed i new type of starring vehicle in “Way Dut West,” a comedy melodrama with an outdoor setting, will appear in four new productions. The first of these is “Renote Control,” an adaptation of the Broadway stage hit. Marie Dressier and Polly Moran have icored the greatest comedy triumph of ( Continued on page 84) s T A R S Ramon Novarro Lon Chaney John Gilbert