Exhibitor's Trade Review (Dec 1922 - Feb 1923)

January 6, 1923. EXHIBITORS TRADE REVIEW 323 30-50 cents. Business little off. Business expected to take a slide at this time. Exploitation. — Billboards, window cards, advance on screen, regular newspaper space, tie-up with newspaper. Short Subjects. — Missouri News, Fun from the Press, "Twin Husbands" comedy, "Fifty-Fifty" (cartoon comedy), "Conditions in Missouri Poorhouse" (St. Louis Star). Daily Press Comment. — Here is a de luxe farce comedy which enables Wallace to cavort in drollery and which may be classed as one of his best vehicles in recent months. — Globe-Democrat. ALLEN, CLEVELAND, OHIO.— Admission 35-60 cents. Splendid business all week. Exploitation. — Extra heavy advance newspaper publicity and out-door advertising. The picture presented in conjunction with Jazz "Week, which always attracts large audiences. Short Subjects.— " High Power" Mermaid comedy. Press Comment. — ' ' High Power " is a fast moving, hilarious comedy.— News. "Thirty Days" is a melodramatic farce with Reid doing a "sober face" characterization. — News. "Thirty Days" is bright and interesting and well played. — Plain Dealer. It is sort of a mystery farce with something like a thrill in it. — Press. "THORNS AND ORANGE BLOSSOMS" (Al Lichtman) MELBA DALLAS, TEXAS.— Admission matinee 25, 35 cents, night 35, 55 cents. Attendance was not quite up to average. Exploitation. — Frames and regular newspaper advertising. Short Subjects. — "Ma and Pa" (First National), Selznick News, Male Quartet. Daily Press Comment. — The novel is well executed and has been filmed in a manner that makes a very interesting picture. — Herald. The director could not resist the temptation to bring the story up to date by the injection of the radio but in spite of that it is the same sweet romance. — News. The Sennett comedy is largely slapstick but abounds in laughs. — Journal. "Ma and Pa," the laugh section of the show, was just that. — Dispatch. "TO HAVE AISD TO HOLD" (Paramount) NEWMAN THEATRE, KANSAS CITY, MO. — Admission, 15, 25, 35, 50 and 75 cents. Cold weather did not prevent this one from drawing good for a week. Exploitation. — Newspaper space, also billboard and lobby display space. Short Subjects.— "The Educator" (comedy), Newman News and Views (Current Events). Daily Press Comments. — A good picture offering all sorts of entertainment. — StarTimes. A good cast and a good picture. — Journal-Post. COLUMBIA, PORTLAND, ORE.— Admission 35-50 cents, loges 75 cents. This is second week of this picture. Business help up first rate all week, in spite of big attractions at other houses. "TRIFLING WOMEN" (Metro) LOEW STATE, LOS ANGELES.— Admission 25, 30, 50 eents. Children 15 cents at all times. Broke all house records. Will hold over for a second week and this is some picture to hold a. 2800 seat house in Los Angeles. First Sunday played to 14,736 paid admissions, this was several thousands over "The Prisoner of Zenda. " Used 100-24, 2000-ones and 500 tack cards. Short Subjects. — Loew State "Minute Views of Current News," Color Sketches, Special Presentation by Dancers, "Ballet Batik." Press Comments. — Tragedy but there is not the ghastly gait of tragedy in its march. — Times. Director Ingram in this picture has improved in many respects upon his production "The Prisoner of Zenda." — Examiner. Although the story is not up to the usual standard of Rex Ingram's work, the picture itself is excellently handled, the photography and sets are remarkable and it is superbly acted by a remarkable cast. — Herald. The film is deserving of the most extravagant praise and the most withering scorn.— Express. There is stunning, amazing luxuriance and beauty of treatment so far as costumes and settings go. — Times. "WHEN KNIGHTHOOD WAS IN FLOWER" (Paramount) GRATJMAN RIALTO, LOS ANGELES.— STRAND 1. Overture — Yuletide Tone Poem (with Tableau) Estelle Carey, Soprano Strand Symphony Orchestra 2. Future Greats (Analysis of Motion) 3. Yuletide Frolic — The Christmas party — in five scenes with the Strand Male Quartet and Walt Kuhn's Merry Music Riders 4. Mark Strand Topical Review 5. Pologue to Dr. Jack Dr. Jack (PIunkett-Gruenberg) 6. Feature — Harold Lloyd in Dr. Jack 7. The first of the Great British Author Series — Charles Dickens 8. The Runaway Dog (Fox) 9. Organ Solo Press Comment Tribune. — "Dr. Jack" is not so good as "Grandma's Boy" we think, but it is much better than other people's comedies. Herald.— You will find that "Dr. Jack" is as gay, scintillant and spontaneous a comedy as you ever saw in your life. Mail. — "Dr. Jack" is by just a little the cleverest, most ever made; and that is saying a good deal. Sun. — You probably won't think it is quite as good as "Grandma's Boy," but then what else is or has been? Globe. — A triumph of sheer fun. Evening World. — Harold Lloyd at his best and working his harest. RIALTO 1. Yuletide Miriam Lax, soprano Susan Ida Clough, mezzo soprano Adrian da Silva, tenor Hubert Caron, baritone 2. Rialto Magazine 3. Selections from Faust (Gounod) Rialto Orchestra 4. Riesenfeld's Classical Jazz 5. Feature— The Flirt 6. Christmas Toys — A Dance Fantasy /. Hurry Up — a Cameo Comedy Press Comment American. — The story is light and entertaining. Tribune. — We are putting it mildly when we say that the picture gave us no thrill. Journal.— A serious and commendable effort to interpret honestly a Eood piece of literature. Evening World. — Has everything in it a movie ought to have, and that's a strong statement coming in these days of thrills. Globe. — A remarkable piece of work in every respect. Sun. — Although it is not considered etiquette for a critic to show wholesome enthusiasm, the rule must be broken in the case of Booth Tarkington's "The Flirt." Mail— A powerful, well acted picture. CAPITOL 1. Capitol Grand Orchestra Overture — Merry Wives of Windsor (Nicolaii 2. Christmas Fantasy 3. Duet — Agnus Dei (Bizet) 4. Capitol Magazine Admission 85-$1.10. In the ninth week and the end is not yet in sight. Short Subjects. — Overture, Pathe Weekly, Organ Solo. PARK, BOSTON, MASS.— A film that made Boston sit up and look. It has closed after a more than seven weeks' run to uniformly excellent business. PEOPLES. — Admission, all shows on Saturday and Sunday: rear bal., 55 cents; front bal., 75 cents; lower floor, 75 cents; balcony loges, $1.10; lower floor loges, $1.50. Matinees until 5 P.M., except days mentioned, bal., 55 eents; lower floor, 75 cents; balcony loges, $1.10; lower floor loges, $1.50. This is the second week of this attraction, and business is increasing all the time. It is being held over for another week. 5. Dementia Americana — Kitten on the Keys (Zez Confrey) 6. Will Rogers as Ichabod Crane in The Headless Horseman 7. Sunrise and You — Arthur A. Penn 8. Saturday Morning (Pathe Comedy) 9. Capitol Grand Organ Press Comment Times. — Is a sincere photoplay which, if not exciting, is at least pleasing to those interested in seeing "The Legend" illustrated. Herald. — Is a thoroughly intelligent and faithful reproduction of Washington Irvjing's strange tale, but the material for a five reel movie simply isn't there. American.— Contains all the elements of a worthwhile entertainment. It is interesting, illuminating, instructive and amusing. Evening World. — He (Rogers) gives a performance that is so thoroughly enjoyable that we, who have already sat through the film twice, want to see it again. Sun. — So the picture, despite pretty views and the finest night ride scenes shown on the screen, wins little favor. Mail. — One can imagine Washington Irving meeting Mr. Rogers on the street and instantly recognizing him as Ichabod Crane. RTVOU 1. Overture — Dance of the Hours from La Gio conda ( Ponchielli) 2. Riesenfeld's Classical Jazz 3. Rivoli Pictorial 4. The Hasting Twins in Toddling Tots (A Music Film) 5. Movies of the Future (Introducing Kelley's Plaston Pictures) 6. Around the Christmas Tree 7. Thomas Meighan in Back Home and Broke 8. Patmage — The Serova Dancers 9. Felix Turns the Tide— A Pat Sullivan Cartoon Comedy Press Comment Times.— Talk about the psychological participation of the spectator, talk about his identification of himself with the hero — it's there. That, undoubtedly, is the real reason why the picture is so enjoyable. American. — Nothing very much happens, and you know exactly what it will be. World. — It is Tommy Meighan's fine acting that makes most of his pictures, and the rule is not broken in this case. Mail.— Gets away to a dull start and then develops into a bright and /interesting picture. Sun. Purveys good cheer but not much else. Globe. — Ade's humor is somewhat stale and too familiar at the start but toward the middle, when the conquering hero returns, the interest picks up mightily. Evening World. — Here, in our estimation, is a fine example for a lot of other writers, directors and producers to shoot at. First Runs on Broadway Their Presentation and Press Comments by Various New York Dailies