Exhibitor's Trade Review (Dec 1922 - Feb 1923)

Page scan 000924 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1922 - Feb 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1922-Feb 1923)
Leaf #:
000924
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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1) EXHIBITORS TRADE REVIEW Volume 13. Number 5 INDEX TO LISTINGS F, Accessory Dealers 66— 69 Acoustics, Theatre 5 Adapters, Carbon 5 Adapters, Electric Light .... 5 Adapters, Lens 5 Adapters, Mazda 5 Advertising Novelties 5 Advertising Projectors 5 Advertising, Theatre 5 Aislelites, Theatre 5 Ammeters, Volt 5 Animals, Toy Exploitation . 5 Annunciators, Electric 5 Arc Feeds, Automatic 5 Arcs, High Intensity 5 Architects, Theatre 5 Arc Lamps 6 Arc Lamps, portable 6 Art Titles 6 Attractions "Vaudeville 6 Automatic Curtains 6 Automatic Non Revises 6 Autochromes 6 Balloons, Toy 6 Ballyhoo Stunts 6 Bands, Reel 6 Banners, Announcement .... 6 Baskets, Decorative 6 Batteries, Electric Light, Flashlight 6 Bells and Buzzers 6 Bells, Musical Electric 6 Belt Cutters 6 Bird Baths 6 Blowers and Exhausters .... 8 Blowers, Organ Power 8 Bolts, Panic 8 Booking Offices 8 Bookkeeping Machines 8 Booths, Projection 8 Booths, Ticket 8 Boxes, Ticket 8 Box Ofice Statements 8 Brass Fixtures 8 Breakers, Circuit 8 Brokers, Theatre 8 Brushss, Billposters 8 Brushes, Dynamo, Generator, Motor ' 8 Bubblers, fountain 10 Burners, Acetylene 10 Butto is, Advertising 10 Buzzers, Electric 10 Cabinets, Safety Reel 10 Cabinete, Sanitary Device ...10 Cabinets, Switchboard 10 Cabinets, Towel 10 Cable, Stage 10 Call Systems, Automatic .... 10 Cameras, Motion Picture ....10 Cameras, Ultra Speed 10 Cameraman's Schools 10 Cameraman's Books 10 Canopies, Sidewalk 10 Cans, Film 10 Caps, Color and Shade 12 Carbide, Calcium 12 Carbons, Arc Lamp 12 Cardboard, Sign 12 Card Index Systems 12 Cards, Star's Post 12 Cartoons, Advertising 12 Cartoonist, Film 12 Cases, Film Shipping 12 Cases, Medical Emergency ...12 Cases, Reel Carrying 12 Cashiers, Automatic 12 Ceiling, Metallic 12 Cement, Film 12 Chairs, Theatre 14 Chair Covers 14 Chairs, Box 14 Change Makers 14 Checks, Door 14 Chemicals, Air Purifying ....14 Chemicals, Film Developing .14 Chewing Gum Remover ....14 Choppers, Ticket 14 Clamps, Carbon 14 Clasps, Film 14 Cleaners, Film 14 Cleaners, Metal 14 Cleaners, Vacuum 14 Clips, Film 16 Clips, Test 16 Clocks, Advertising and Screen 16 Cloth, Poster 16 Clusters, Fixture 16 Coloring, Lamp 16 Color Wheels 16 Color Lamp Hoods 16 Color Film Natural 16 Compensators, Current 16 Condensers, Projector 16 Conduits 16 Confetti 16 Controls, Arc 16 Construction, Theatre 16 Converters, Rotary 16 Cooling Systems 16 Costumes, Theatrical 16 Counters, Tally IS Covers, Program 18 Cups, Sanitary 18 Curtains, Fireproof 18 Curtain Machines 18 Curtain Operators IS Cuspidors, Brass 18 Cutting Rooms, Film 18 • Cut Outs, Automatic 18 Cut Outs, Novelty, Exploitation 18 Date Strips 18 Daylight Camera Loaders ..18 Decorations, Flowers 18 Decorators, Theatre Interior 18 Deodorants, Theatre 19 Developers, Film 19 Developers, Film 19 Developing, Film 19 Diffusers, Ceiling Light 19 Dimmers, Electric Light ...19 Dimmers, Portable 19 Disinfectants and Sprays ... .19 Dolls, Exploitations 19 Doors, Fireproof 19 Doors, Safety 19 Dowsers, Automatic 20 Drops, Velvet Stage 20 Dyes, Film 20 Dynamos, Electric 20 Easels, Brass 20 Economizers, Current 20 Editors, Film 20 Electric Lamps 20 Emergency Lighting Systems 20 Engineers, Stage 20 Engineers, Studio 20 Engravers, Theatre 20 Envelopes, Photo 20 Exhausters and Blowers ....20 Exhaust Fans 20 Exit Light Boxes 20 Exit Lights 20 Exit Signs 20 Exposure Meters 20 Extinguishers, Fire 22 Exploitation Specialists ....22 Fans, Advertising 22 Fan Brackets 22 Fans, Electric 22 Film Cabinets 22 Film Packers 22 Film Raw 22 Film Raw, Amateur 22 Film Clasps, Metal 22 Film Cleaners, Fluid 22 Film, Colored Raw 22 Film Natural Color 16 Film, Raw Positive 22 Film Splicers 22 Film Storage 22 Film, Raw Negative 22 Film Shippers 22 Filters, Lens ■. 22 Filters, Water 22 Finance, Production 22 Finance, Theatre 22 Fire Alarms, Automatic ....22 Fire Doors 22 Fire Guards. Projector 22 Fixtures, Composition 22 Fixtures, Lighting 24 Fixtures, Plastic 24 Flags 24 Flame Shileds, Arc 24 Flanges, Brass Railing 24 Flashers, Sign 24 Flashlights 24 Floor Lights, Theatre 24 Floor Coverings 24 Flowers, Artificial 24 Footlights, Stage 26 Forwarding Agents 26 Fountains, Decorative 26 Fountains, Drinking 26 Fountains, Soda 26 Frames and Wheels, Color ..26 Frames, Picture 26 Frames, Poster and Display .26 Fronts, Ornamental 26 Furniture, Leather 28 Fuses, Electric 28 G Gazing Balls, Lobby 28 Gelatines 28 Generators, Motor 28 Grilles, Brass 28 Grilles, Composition 28 Graphite, Powdered 28 Globes, Electric 28 Goggles, Operators' 28 Greases 28 Gummed Labels 28 H Halftone Cuts 28 Hardware, Stage 28 Hat Racks, Brass 28 Heaters, Foot 28 Heating, Theatre 28-30 Heralds, Novelty 30 High Intensity Arc Lamps ...30 Hoods, Color Lamp 16 Incandescent Projection Lights 16 Inductors, Current 30 Industrial Film Producers ..30 Inks, Slide 30 Instruments, Circuit Test ...30 Instruments, Sound Effect ..30 Instruments Musical 30 Insurance, Rain 30 Insurance. Theatre 30 Intensity Arc Lamps 30 Iron Work, Architectural ...30 J Jazz Horns, Novelty 30 K Kick Plates, Door 30 L Labels, Film Caution 30 Labeling, Fluids, Film 30 Laboratory Engineers 32 Laboratories, Film 30 Laboratory Supplies 32 Lamp Dips 32 Lamps, Arc 32 Lamps, Deer rati ve 32 Lamps, Floor 32 Lamps, Gas Filled 32 Lamps, General Lighting ....32 Lamps, Incandescent 32 Lamps, Incandescent Projection 32 Lamps, Miniature 34 Lamp Laquer 34 Lanterns, Slide 34 Lavatory Fixtures 34 Leaders, Film 34 Ledgers, Theatre 34 Lens Cleaning Fluid 34 Lenses, Camera 34 Lenses, Condensing 34 Lenses, Photographic 34 Lenses, Projection 34 Libaries, Film 34 Lighting, Cornice 34 Lighting Appliances, Stage ..34 Lighting, Acetylene 34 Lighting, Plants .. 34 Lights, Aisle 34 Lights, Arc 34 Lights, Bunch Strip 34 Lights, Exit 34 Lights, Foot 34 Lights, Orchestra 36 Lights, Spot 36 Lights-Strip 36 Lights, Studio 36 Limes, Calcium 36 Linoleum 36 Lists, Mailing 36 Lithographers 36 Lobby Displays 36 Lobby Display Pedestals ....36 Lobby Frames 36 Lobby Seats 38 Lubricant, Intermittent 38 Lubricants 38 Lubricant, Projector 38 Lugs, Wire 38 M Machines, automatic sani-.... tary device 38 Machines, Automatic vending 38 Machines, Change Making ..38 Machines, Film Drying 38 Machines, Film Measuring ..38 (Continued on page D)