Exhibitor's Trade Review (Dec 1922 - Feb 1923)

Page scan 000948 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1922 - Feb 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1922-Feb 1923)
Leaf #:
000948
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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22 EXHIBITORS TRADE REVIEW Volume 13. IS umber 5 UNIVERSAL Model No. 3 FILM SPLICING MACHINE This is the only splicing marchine which, operated by any novice, produces the most accurate and durable splices. It is the Only One which renders real satisfactory results in Laboratories, Exchanges and Theatres alike. Buy it from your dealer or have us send it to you post paid for $6.00 GENERAL MACHINE COMPANY MOTION PICTURE APPARATUS 350-363 East 155th Street New York City Reciprocal Insurance as written by Theatre Inter-Insurance Exchange has been proven the most practical, economical and serviceable form of insurance for Exhibitors. You can save 40% of your insurance cost. Write for Information Theatre Inter-Insurance Exchange 137 South 5th Street Philadelphia, Pa. HOWE & CONLON Bryant 1351 1608 Times Building High Class Advertising and Publicity For Star or Producer. We are now handling accounts for several of the foremost stars and for four independent producers. We also 'write and lay out plan hooks, press sheets, heralds, etc., handle posters, and, in fact, take care of all advertising details. Our hook of clippings will show interested persons the RESULTS of our past campaigns. Actual Results Are Our Reasons for Being in Business Fabbrica Italiana Lamine Milano Positive Raw Film Made in Italy Sole Agents THE COMMERCIAL FIBRE CO. OF AMERICA, INC. 15 East 26th Street, New York City Phone Madison Square 4430 EXTINGUISHERS, Fire American Chemical Co., 113 N. 9th St., Lebanon, PaAmerican La France Fire Appliance Co., Elmira, N. T. Badger Chemical Mfg. Co., Milwaukee. Wis. "Mitchell." Boyce Motometer Co., Long Island City, N. T. Boyd & Bro., James, 25th & Wharton Sts., Philadelphia, Pa. "Keystone," "Paragon," "Marvello." electrical Prods. Corp., 1122 W. 16th St., Los Angeles, "Epco" (See Adv.) "Firefoam" — See Foamite Firefoam Co. Foamite Firefoam Co., 151 5th Ave., N. Y. City. "Firefoam." General Fire Extinguisher Co., Providence, R. I. Johns-Manville Co., H. W., Madison Ave. & 41st St., N. Y. City. "J-M Success." National Metal Stamping & Mfg. Co., Newark, N. J. "Accurate," "Marten," "Peerless." "Newark." Nevermyss Fire Extinguisher Co.. Middletown. N. Y. Newark — See National Metal Stamping & Mfg. Co. Northern Fire Apparatus Co., 2422 University Ave., S. E., Minneapolis, Minn. Pittsburgh Lamp, Brass & Glass Co., 130 Seventh St., Pittsburgh, Pa. "Pilabrasgo." Pyrene Mfg. Co., 52 Vanderbilt Ave., N. Y. City. Rex-Harris Fire Appliance Co., 36 E. 23d St., N. Y. City. "Acme." Stemple Fire Extinguisher Co., 4250 N. 20th St., St. Louis, Mo. Woodhouse Mfg. Co., 35 Warren St., N. Y. City. EXPLOITATION, Specialists Howe & t onion. Times Bldg., N. Y. City (See Adv.) Master Advertisers Corp., 732 S. Wabash Ave., Chicago, 111. Russell Studios, 726 8th Ave., N. Y. City. (See Adv.) Seipel, Louis, 301 West 50th St., N. Y. City (See Adv.) Weshner & Davidson, 117 W. 46th St., N. Y. City (See Adv.) FAN BRACKETS, Electric Voigt Co., 1743 N. 12th St., Philadelphia, Pa. FANS, Advertising Harrison Co., The, Union City. Ind. Lauxman & Co., Ohio, 1138 Broadway, N. Y. City. Toledo Calendar, Inc., 1415 W. Delaware Ave., Toledo, Ohio. Warshaw Press, Inc., 175 Wooster St., N. Y. City. FANS, Electric Eck Dynamo & Motor Co., Belleville, N. J. Ideal Heating Co., 915 Gates Ave., Brooklyn, N. Y. National Stamping & Elect. Wks., Chicago, 111. Sturtevant Co., B. F., Hyde Park, Mass. (See Adv.) Westinghouse Electric & Mfg. Co., E. Pittsburgh, Pa. FILM CABINETS (See Cabinets, Safety Reel.) FILM PACKERS (See Storage, Film) FILM, Raw Ansco Co., Binghamton, N. Y. Bay State Film Sales Co., Inc., 220 W. 42d St., N. Y. City. . Burke & James, 240 E. Ontario St., Chicago, 111. «Rexo." Commercial Fibre Co., of America, 15 E. 26th St., N. Y. City (See Adv.) Eastman Kodak Co., Rochester, N. Y. "Eastman." (See Adv.) Gevaert Co. of America, 117-119 W. 46th St., N. Y. City. "Gevaert." Powers Film Products, 1601 Broadway, N. Y. City. Rexo — See Burke & James. FILM, Raw, Amateur, Negative and Positive Bay State Film Sales Co., 22* W. 42d St., N. Y. City. Bell & Howell Co., 1801 Larch mont Ave., Chicago, 111. Eastman Kodak Co., Rochester, N. Y. (See Adv.) FILM CLASPS, Metal Film Clasp Co., The, 910 Tacoma Bldg., Chicago, 111. FILM CLEANERS, Fluid Hewes Laboratories, No. 13th and Berry Sts., Brooklyn, N. Y. FILM, Colored Raw Eastman Kodak Co., Rochester, N. Y. (See Adv.) FILM, Raw Positive (See Film, Raw.) FILM SPLICERS, Machine Fil-Trim Mfg. Co., 1964 Fulton PI., Cleveland, Ohio. General Machine Co., 359 E. 155th St„ N. Y. City. (See Adv.) Ott Sales Co., 522 5th Ave.. N. Y. City. Projection Apparatus Co., 41-45 Lafayette St., N. Y. City (See Adv.) Slipper & Co., J., 728 So. Olive St., Los Angeles, Cal. FILM, Raw Negative (See Film, Raw.) FILM SHIPPERS AND FORWARDERS (See Storage, Film) FILM STORAGE (See Storage, Film) FILTERS, Lens Herbert & Huesgen Co., 18 E. 42nd St., N. Y. City. (See Adv.) Paramount Lens Corp., 2059 Fulton St., Brooklyn, N. Y. FILTERS, Water American Water Softener Co., 1011 Chestnut St., Philadelphia, Pa. Aquapura Filter Mfg. Co., 1045 Park Ave., N. Y. City. Everson & Co., C. G., 70 W. Lake St, Chicago, 111. General Filtration Co., Inc., Cutler Bldg., Rochester, N. Y. International Filter Co., 38 S. Dearborn St., Chicago, 111. Klemm & Co., 1364 W. Grand Ave., Chicago, 111. National Filter Co., 1364 W. Grand Ave., Chicago, 111. Ru»dle-Spence Mfg. Co., — Milwaukee, Wis. FINANCE, Production Price, Oscar, 565 5th Ave., N. Y. City. FINANCERS, Theatre (See Brokers, Theatre) FIRE ALARMS, Automatic American Chemical Co., Lebanon, Pa. Automatic Electric Co., Chicago, 111. "Pax." Foamite Firefoam Co.. 200 5th Ave., N. Y. FIRE DOORS (See Doors, Safety) FIRE GUARDS, Projector (See Safety Devices, Automatic)