Exhibitor's Trade Review (Dec 1922 - Feb 1923)

Page scan 0001105 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Dec 1922 - Feb 1923
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Dec 1922-Feb 1923)
Leaf #:
0001105
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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OJHBn KOIGHTHODD WB^> IU PLODDER ER have the trade papers been so unanimous in their endorsement of a picture as they have been of ' ' Knightly hood." Here is some of the comment: "What a picture ! What a production ! What a cast ! Everybody. In this industry. From executives. To errand boys. Should see it. And feel proud. That they are in the picture business. Lord knows. Ycu don't get that chance. Too often." — Danny in The Film Daily. "Cosmopolitan's stupendous picture When Knighthood Was in Flower has made screen history. It is not only Cosmopolitan's greatest achievement, it is one of the greatest achievements of the silver sheet. It stands as a monument for the industry. None have excelled it in its appeal to the eve, the heart and the imagination. Very few have equalled it." — William A. Johnson in The Motion Picture News. "It is safe to say that never has a picture been produced of greater beauty. It will cause you to believe the advance statements of its huge costs, for it all shows in the film." — Moving Picture World. "It is a picture of tremendous beauty. For sheer pictorial appeal, it sets an enviable standard. It is enacted by as competent and satisfying a cast as could be wished for. It is, on the whole, the sort of production that reflects glory upon everyone who has had a hand in achieving the final result." — Martin J. Quigley in The Exhibitors' Herald. "Let us give our homage to When Knighthood Was in Flower. William Randolph Hearst has made a great picture — a picture that the entire motion picture industry can be proud to claim. If there were more like it, we should not now be fighting a set of paid reformers and a lot of fanatic legislators." — N. Y. Morning Telegraph. "When Knighthood Was in Flower far exceeds anything that was anticipated. It easily bears out all the things that have been said for it. The production is gorgeous, the direction excellent, the acting masterful, and it is real entertainment. Furthermore, the picture looks like the money that is claimed to have been spent on it. Put your order in and get ready to have it work for vou." — Film Daily. Directed by Robert g. Vignola