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Exhibitors Times
Vol. 1, No. 1 May 17, 1913 Price 10 Cents
The Policy of This Paper.
As its name implies, this paper addresses the Exhibitor. The success of the Exhibitor rests upon the picture. By "the picture" we mean pictures which are pictures.
Every film made and released is not necessarily a picture. That is the trouble of the pictures in the United States, if not the world, to-day. A great many of them should have never been made, or, if made, never released; or if released, never shown.
The harm done to the public by the exhibition of unsuitable pictures is incalculable.
One-third of the population of the United States looks at motion pictures every week. In every country of the world the same interest, possibly in the same degree, is shown in the picture.
There are sixteen hundred million people on this earth. It may possibly be an exaggerated estimate to say that one-third of this number — namely, five hundred million — look at pictures every week; but it is probable that at least one hundred million people see them.
When it is considered that human minds are the governing factors in the affairs of the world, it can be seen that if one hundred million people are influenced by this form of graphic art the result is probably as great as, if not greater, than words from the pulpit, the newspaper, and stage.
Between the production and the manufacture of the pictures, and the public, stands that great body known as "Exhibitors". By "Exhibitors" we mean not merely people who conduct theatres, but clergymen, the school authorities, church and chapel authorities, public lecturers, and many others who use the picture for the purposes of entertainment.
It is this large class which The Exhibitors' Times represents.
Nothing will be permitted to appear in the pages of The Exhibitors' Times which does not tend toward the propagation of good pictures. We have no prejudice. Every Exhibitor throughout the world has an interest in this publication. It has been founded for him. So does every motion picture manufacturer, producer, actor or actress, camera man, dark-room employee, if his or her views are ours, namely; "The best that is in the picture."
This is a broad platform. It cannot be broader. In submitting it to the motion picture public, we confidently ask for the support of those who think with us.
We desire to state, in conclusion, that the Exhibitors' Times is an independent journal, published solely in the interests of Motion Picture Exhibitors, and that it is not connected, directly or indirectly, with any commercial enterprise whatever.