Exhibitor's Trade Review (Sep-Nov 1922)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1922)
Leaf #:
000778
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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8 EXHIBITORS TRADE REVIEW Volume 12. Number 15 ESTABLISHING NEW RECORDS! I ► Tremendous crowds storm Branford Theatre, Newark, N. J., in effort to see exceptional picture. D. J. Shepherd, managing director, says: "Occasionally, and only occasionally, a truly great photoplay is made; in the making of a real screen masterpiece everything — story, acting, direction and photography must be just right. 'The Masqueraded is just such a masterpiece. In my opinion it is the most momentous that has been my pleasure to exhibit." From the famous novel by Katherine Cecil Thurston and the play by John Hunter Booth. Directed by James Young Richard Walton Tully's Production Which Was Road Showed 6 Years to Record Crowds