Exhibitor's Trade Review (Sep-Nov 1922)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1922)
Leaf #:
000971
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 21, 1922 EXHIBITORS TRADE REVIEW 13 A National Advertising Campaign That Means Big Money For You At The Box Office! Reproduction of full page advertisement which appeared in the Saturday Evening Post, Oct. 7 'Prominent Theatres >ivitt» premier showings October 9-/6 Atlanta Atlantic Cit Albany Save a day for Richard Barthelmess cjhe Week of OCT. 916 RICHARD BARTHELMESS can act. The boy who might have chosen handsome hero parts, chose instead, the subtle Chinaman role of "Broken Blossoms," the old-fashioned boy of" Way Down East," the never-to-be-forgotten soldier of "Sonny," the sailor lad of " The Seventh Day," and that remarkable character study, " Tol'oble David." But even these great pictures can be surpassed by Richard Barthelmess and his great director, Henry King. In "T/te Bond Boy," they prove it. COUNTRYWIDE PREMIERE of %e BOND BOY W ritten by George Washington Ogden Directed by HENRY KING "The Bond Boy" is a great and human story — its people natural, and Barthelmess makes you live the part with htm. " The Bond Boy" is the kind of picture that only happens once in a while, perhaps because it takes a Barthelmess to do it. For, of the dozen photoplays that arc world classics, Richard Barthelmess has helped * to establish more than half. His newest picture, "T/te Bond Boy" is an indication of what the motion pictures of the future arc going to be. Don't fail to see it. THEATRES Metropolitan Colonial & Virgini. Strand Cordon'. (Myopia Rivoti Sheaa Hippodrom* Triaooa Strang* Colonial Rialio Dea Moine. Oulullt Davenport Memo bit New York Cit Newark New ( Meonj Nashville Norfolk Oklahoma C PhTiadelphia Pittaborf fori land SciMle St. Paul SM*An Salt Lake Ciry Spokane Schenectady "aV"«BGtv South Bend Sacremento Strand Victory Strand Albambra Strand Branford Strand Kniekerboclvci Well* ) Grand Opei I Liberty Liberty Recent New Grand Central Tivoli Opera Houte Cob-curt Strand Rtalto Think of it! National advertising to back a foremost screen star in Big Time pictures. "Our Dick" has made good! He's going stronger with every picture. You should put him over Big. His pictures are worth it. Tie up NOW with this Richard Barthelmess nation-wide campaign in the Saturday Evening Post and other mediums, reaching 10,000,000 persons, by informing your patrons he is coming to your theatre. Quick ! Line up with the real showmen, the live wire exhibitors. Try to book "The Bondboy" for the first show date you can get. For "The Bondboy" is bigger even than "Tol'able David." Bring business back with a bang and at the same time pave the way for future Box Office successes with coming Barthelmess attractions. Every one is an Honestto-God picture. INSPIRATION PICTURES, Inc. 565 Fifth Avenue, New York City CHAS. H. DUELL. JR., Pm. A FIRST NATIONAL ATTRACTION