Exhibitor's Trade Review (Sep-Nov 1922)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Sep-Nov 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Sep-Nov 1922)
Leaf #:
000972
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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14 EXHIBITORS TRADE REVIEW Volume 12. I\ umber 21 1 Did You Ever Stop to Consider the Unusual Number of Really Big Time Attractions First National is Offering You in It's Great Fall Selection! Check Over the Stars, Producers and Pictures Listed Here Norma Talmadge in "The Eternal Flame" Constance Talmadge in "East is West" Thomas H. Ince's "Someone to Love" R. A. Walsh's "Kindred of the Dust" Hope Hampton in "The Light in the Dark" Richard Barthelmess in "The Bondboy" Thomas H. Ince's "Skin Deep" Maurice Tourneur's "Lorna Doone" Katherine MacDonald in "White Shoulders" . John M. Stahl's "The Dangerous Age" Strongheart in a Laurence Trimble-Jane Murfin Production "Brawn of the North" A Charlie Chaplin Comedy Katherine MacDonald in "The Woman Conquers" Mabel Normand in a Mack Sennett Production, "Suzanna" Guy Bates Post in a Richard Walton Tully Production, "Omar the Tentmaker" Marshall Neilan's "Minnie" An Edwin Carewe Production Jackie Coogan in "Oliver Twist" First National Attractions We are giving you the pictures — and there's never been a time in the history of motion pictures when so many Big Time Attractions came in such a bunch. It's up to you to make the most of theim Show your Showmanship! Qo to It!