Exhibitor's Trade Review (Jun-Aug 1922)

Page scan 000341 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1922)
Leaf #:
000341
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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July 8, 1922 EXHIBITORS TRADE REVIEW 311 Warm Weather Winners Here's just what you want for Summer attractions. You need extra good pictures to compete with the outdoor amusements, baseball, bathing, boating and parks. Here you will find the quality that makes for Hot Weather business — thrills, laughs, fast action, fine entertainment. Just look over the list. Richard Barthelmess presented by Inspiration Pictures, Inc., in "Sonny" His third big production for First National and a worthy successor to "Tol'able David." Taken from the play by George V. Hobart and directed by Henry King. Norma Talmadge presented by Joseph M. Schenck in "Smilin' Through" Eight reels of Storm and Sunshine. Adapted by James Ashmore Creelman and Sidney A. Franklin from Allen Langdon Martin's play. Directed by Sidney A. Franklin. Oliver Morosco presents his stage success "The Half Breed" A story of tradition's barrier and how he smashed it. The play that has been road showed all over the country and is known to everyone. With Wheeler Oakman. Buster Keaton presented by Joseph M. Schenck in "My Wife's Relations" One of Keaton's funniest comedies and well worth featuring on your program— a sure hot weather winner. Written and directed by Buster Keaton and Eddie Cline. Open Market. Marshall Neilan presents his latest First national "Fools First" With Clair Windsor, Richard Dix and Claude Gillingwater. Suggested by Hugh MacNair Kahler's story in the Saturday Evening Post. Anita Stewart presented by Louis B. Mayer in "Rose o' the Sea" From the book by Countess Barcynska and directed by Fred Niblo, director of "The Three Musketeers." A thrilling tale of the wrecks of the sea — ■ and of society. "One Clear Call' presented by Louis B. Mayer in The John M. Stahl Production A gripping tale of masked avengers in a wild night ride. From the book by Frances Nimmo Greene and directed by John M. Stahl. Mack Sennett presents his latest 2-reel fun maker "Gymnasium Jim" A comedy that will keep your patrons roaring from start to finish. With Billy Bevan and Mildred June. Directed by Roy Del Ruth. Open Market. Constance Talmadge presented by Joseph M. Schenck in "The Primitive Lover" One of the fascinating comedienne's most sprightly pictures. Adapted by Frances Marion from "The Divorcee" by Edgar Selwyn and directed by Sidney A. Franklin. Katherine MacDonald presented by B. P. Schulberg in "Domestic Relations" The most beautiful woman of the screen in an interesting story of domestic tangles. Story and scenario by Violet Clarke and directed by Chet Withey. Dorothy Phillips presented by Allen Holubar in "Hurricane's Gal" A thrilling story of the sea and a smuggling ship commanded by a girl. Adapted and personally directed by Allen Holubar from the story by Harvey Gates. Hope Hampton presented by Hobart Henley Productions in "Star Dust" The beautiful star in a picture suggested by Fannie Hurst, author of "Humoresque." First National Attractions Deliver the Goods in Both Winter and Summer! rOR THE COMING YEAA 6Cb70 WATCH ^O-O^ WAIT SENSAnONAL ANNODNCCMENT