Exhibitor's Trade Review (Jun-Aug 1922)

Page scan 000395 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1922)
Leaf #:
000395
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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THEATRE EQUIPMENT DiR^ Edited by HOWARD McLELLAN A Page Accessory Dealers 468 Acetylene Supplies 368 Acoustics, Theatre 368 Adapters, Carbon 368 Adapters, Electric Light 368 Adapters, Lens 368 Adjusters, Lamp, Cord 368 Adapters, Mazda 368 Advertising Novelties 368 Advertising Projectors 368 Advertising, Theatre 368 Aeroplane Service 368 Air Brushes, Artists' 368 Aislelites, Theatre 368 Ammeters, Volt 368 Animals, Toy Exploitation. .. .368 Annunciators, Electric 368 Apparatus, Fire 368 Arc Generators 368 Arc Feeds, Automatic 368 Arcs, High Intensity 368 Architects, Theatre 368 Arc Lamps 369 Arc Lamps, portable 369 Art Titl^.s 369 Asbestos, Sheet 369 Attractions, Vaudeville 369 Automatic Curtains 369 Awnings 369 Axes, Fire 369 B Badges, Advertising 368 Badges, Metal 369 Balcony Posts 369 Balconies, Theatre 369 Balloons, Toy 369 Ballyhoo Stunts 369 Balustrades, Art Stone 369 Bands, Reel 369 Banners, Announcement 372 Baskets, Hanging 372 Baskets, Electric 372 Batteries, Electric Light, Flashlight 372 Bells, Automatic Fire Alarm.. 372 Bells and Buzzers 372 Bells, Mustical Electric 372 Belt Cutters 372 Billboards, Outdoor 372 Bird Baths 372 Blowers and Exhausters 374 Blowers, Organ Power 374 Boards, Bulletin 374 Boilers, Steam 374 Bolts, Panic 374 Booking Offices 374 Bookkeeping Machines 374 Booths, Projection 374 Booths, Ticket ■ 374 Boxes, Ticket 374 Box Office Statements 374 Brass and Copper 374 Brass Checks 374 Brass Fixtures 374 Breakers, Circuit 376 Brick, Enameled 376 Brick, Face 376 3rick, Glass 376 Brick, Glazed 376 Brokers, Theatre 376 Brushes, Billposters' 376 ^Brushes, Dynamo, Generator. Motor 376 Bubblers, fountain 378 Buckets, Fire 378 Bulletins, Art 378 ^Burlap, Wall 378 Burners, Acetylene 378 Buttons, Advertising 378 Buttons, Push 378 Buzzers, Electric 378 c Cabinets, Safety Reel 378 Cabinets, Sanitary Device 378 Cabinets, Switchboard 378 INDEX TO LISTINGS Look under the commonly known name of article you desire. Page Cabinets, Towel 378 Cable, Stage 378 Call Systems, Automatic 378 Cameras, Aircraft 378 Cameras, Motion Picture 378 Cameras, Ultra Speed 380 Cameramen, Motion Picture, Free Lance 380 Candy 380 Canopies, Sidewalk 380 Cans, Oil 380 Cans, Film 380 Caps, Color and Shade 380 ■ Carbide, Calcium 380 Carbons, Arc Lamp 380 Carbon Remover 380 Cardboard, Sign 380 Card Index Systems 380 Cards, Stars' Post 380 Carpet, Theatre 380 Cartoons, Advertising 382 Cartoons, Film 382 Cases, Film Shipping 382 Cases, Medical Emergency 382 Cases, Reel Carrying 382 Cashiers, Automatic 382 Ceiling, Metallic 382 Cement, Film 382 Chairs, Theatre 386 Chair Covers 386 Chairs, Box 386 Change Makers 386 Checks, Door 386 Chemicals, Air Purifying 386 Chemicals, Film Developing. . .386 Chewing Gum Remover 386 Choppers, Ticket 386 Clamps, Carbon 386 Clasps, Film 386 Cleaners, Film 386 Cleaners, Metal 386 Cleaners, Vacuum 386 Clips, Film 388 Clips, Test 388 Clocks, Advertising and Screen388 Cloth, Poster 388 Clothing 388 Clusters, Fixture 388 Coloring, Lamp. 388 Color Wheels 388 Compensators, Current 388 Condensers, Projector 388 Conduits 388 Confetti 388 Connectors, Battery 388 Connectors, Wire 388 Controls, Arc 390 Construction, Theatre 390 Converters, Rotary 390 Cooling Systems 390 Copper, Sheet and Rod 390 Costumes, Theatrical 390 Counters, Tally 390 Covers, Program 390 Cups, Sanitary 390 Curtains, Fireproof 390 Curtain Machines 390 Curtain Operators 392 Cuspidors, Brass 392 Cutters, Film 392 Cutting Rooms. Film 392 Cut Outs, Automatic 392 Cut Outs, Novelty, Exploitation Cuts Cut Outs, Electrical 392 D Page Dates, Real 392 Date Strips 392' Daylight Camera Loaders. .. .392 Decorations. Flowers 392 Decorations, Carnival 392 Decorations, Lobby 392 Decorators, Theatre Interior. .-392 Decorations, Theatre 392 Deliveries, Film . . . ; 392 Deodorants, Theatre 394 Developers, Film 394 Developing, Film 394 Diffusers, Ceiling Light 394 Dimmers, Electric Light 394 Dimmers, Portable 394 Disinfectants and Sprays 394 Dolls, Exploitation 394 Doors, Fireproof 394 Doors, Revolving 396 Doors, Safety 396 Dowsers, Automatic 396 Drops, Velvet Stage 396 Dryers, Film 396 Dyes, Film 396 Dynamos, Electric 39'6 E Easels, Brass 396 Economizers, Current 396 Editors, Film 396 Electric Lamps 396 Emergency Lighting Systems. 396 Engineers, Stage 398 Engineers. Studio 398 Engravers, Theatre 398 Envelopes, Photo 398 .Exhausters and Blowers 398 Exhaust Fans ......398 Exit Light Boxes 398 Exit Lights 398 Exit Signs 398 Exposure Meters 398 Extinguishers, Fire 398 Exploitation Specialists 398 Fans, Advertising 398 Fan Brackets 398 Fans, Electric 398 Film Cabinets 398 Film Packers 398 Film Raw 398 Film Raw, Amateur, Negative and Positive 400 Film Clasps, Metal 400 Film Cleaners 400 Film, Colored Raw 400 Film, Raw Positive 400 Film Splicers 400 Film Storage 400 Film, Raw Negative 400 Film Shippers 400 Filters, Lens 400 Filters, Water 400 Finance, Production 400 Finance, Theatre 400 Fire Alarms, Automatic 400 Fire Doors 400 Fire Equipment 400 Fire Escapes, Patented 400 Fire Guards, Projector 400 Fittings, Brass Railings 400 Fixtures, Composition 400 Fittings, Iron Railing 400 Fixtures, Lighting 400 Fixtures, Plastic 402 Flags 402 Flame Shields, Arc 402 Flanges, Brass Railing 402 Flashers, Sign 404 Page Flashlights 404 Floor Lights, Theatre 404 Floor Coverings 404 Flowers, Artiflcial 404 Footlights, Stage 404 Forwarding Agents 404 Fountains, Decorative 404 Fountains, Electric 404 Fountains, Drinking 404 Fountains, Soda 412 Frames and Wheels, Color.... 412 Frames, Picture 412 Frames, Poster and Display.. 412 Fronts, Ornamental 412 Furnaces, Heating 412 Furniture, Leather 412 Fuses, Electric 412 G Gas Masks 412 Gauges, battery 412 Gazing Balls, Lobby 412 Gelatines 412 Generators, Motor 412 Generators, Gas 412 Generators, Acetylene 414 Glass, Polished Plate 414 Graphite, Lubricating 414 Grilles, Brass 414 Grilles, Composition 416 Graphite, Powdered 416 Glass, Wire 414 Globes, Arc Lamp 414 Globes, Electric ........414 Goggles, Operators' . . y. 414 Greases 416 Guards, Electric Lamp 416 Gummed Labels 416 H Halftone Cuts 416 Hardware, Stage 416 Hat Racks, Brass 416 Heaters, Foot 416 Heaters, Hot Air 416 •Heaters, Steam 416 Heating Systems 416 Heralds, Novelty 416 High Intensity Arc Lamps . . . .416 Holders, Door 416 Hydronieters ...... .418 Hose, Fire ....... , 418 I Inductors, Current 418 Industrial Film Producers 418 Inks, Slide 418 Instruments, Testing 418 Instruments, Circuit Test 418 Instruments, Sound Effect... 418 Instruments, Musical 420 Insurance, Rain 420 Insurance, Theatre 420 Intensity Arc Lamps 420 Iron Work, Architectural 420 ,.J Jazz Horns, Novelty 420 Jewelers, Theatrical 420 K Kick Plates, Door 420 L Labels, Film Caution 420 Labeling Fluids, Film 420 Laboratory Engineers 420 Laboratories, Film 420 Laboratory Supplies 420 Lamp Dips 420 Lamps, Arc 422 Lamps, Decorative 422 Lamps, Floor , 422 Lamps, Gas Filled 422 Lamps, General Lighting ....422 Lamps, Incandescent 422 Lamps, Miniature 422 Lamp Lacquer 424 Lamps, Sign 424 Lanterns, Slide 424 Lavatory Fixtures 424 Lath, Metal 424 Leaders, Film 424 Leather, Artificial 424 365