Exhibitor's Trade Review (Jun-Aug 1922)

Page scan 000396 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1922)
Leaf #:
000396
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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366 EXHIBITORS TRADE REVIEW Volume 12. Number 6 Page Leather, Wall 426 Ledgers, Theatre 426 Lens Cleaning Fluid 426 Lenses, Camera 426 Lenses, Condensing 426 Lenses, Photographic 426 Lenses, Projection 426 Letters, Metal 428 Libraries, Film 428 Lighting, Cornice 428 Lighting Appliances, Stage ..428 Lighting Acetylene 428 Lighting Plants 428 Lights, Aisle 428 Lights, Arc 428 Lights, Bunch, Strip 428 Lights, Calcium 428 Lights, Exit 428 Lights, Foot 428 Lights, Orchestra 430 Lights, Spot 430 Light Standards 430 Lights-Strip 430 Lights, Studio 430 Limes, Calcium 430 Linoleum 430 Lists, Mailing 430 Lithographers 430 Lobby Displays 430 Lobby Display Pedestals 430 Lobby Frames 431 Lobby Seats 431 Lockers, Metallic 431 Locks,, Door 431 Lubricant, Intermittent 431 Lubricants 431 Lubricant, Projector 431 Lugs, Wire 431 M Machines, automatic sanitary device 431 Machines, Automatic vending 431 Machines, change making 431 Machines, Film Drying 431 Machines, Film Measuring 431 Machines, Film Printing 431 Machines, Step Printing 432 Machines, Portable Printing. .432 Machines, Film Renovating. . .432 Machines, Film Splicing 432 Machines, Film Waxing 432 Machines, Projecting 432 Machine Oil, Projector 432 Machines, Peanut 432 Machines, Slide 432 Machines, Ticket Vending 432 Magazines, Photoplay 432 Mailers, Envelope 432 Make Up, Theatrical 432 Marble, Artiflcial 432 Marble, Natural 432 Marquees, Theatre 434 Mats, Leather 434 Mats, Rubber 434 Mats, Stereotype 434 Mats, Slide 434 Mazda Adapters 434 Metallic Reflectors 434 Metal Polish 434 Meters, Ampere 434 Meters, Film 434 Mica, Sheet 434 Mirrors, Decorative 434 Moth Spray 436 Motors, Electric 436 Motor Generators 436 Mountings, Poster 436 Mounts, Condenser 436 Musical Instruments 436 Musical Instruments, Automatic 436 Music Publishers 436 Music Stands 437 N Napkins, Sanitary ...437 Negative, Film 437 Novelties, Exploitation 437 Numbers, Luminous 437 Numbers, Metal 437 o Ohmmeters 438 Oil, Generator 438 Oil, Lubricating 438 Oilers 438 Optical Equipment 438 Organ Blovi^ers 438 Organ Pipes 438 Page Organ Seats 438 Orchestras, Mechanical 438 Orchestrions, Mechanical 438 Organists', Bureau 438 Organs, Theatre 438 Ornaments, Plaster 438 Outfits, Slide 438 Ozonators, Electric 438 P Packers, Film Export 438 Pails, Fire 438 Paintings, Lobby Display 438 Paints, Aluminum and Bronze 438 Paints, Poster Showcard. 440 Paints, Screen 440 Palms, Artificial 440 Panel Boards, Lighting 440 Panic Lighting 440 Pans, Drip 440 Papier Mache 440 Partitions, Toilet 440 Parts, Projector 440 Paste, Poster 440 Pastils 440 Peanut Toasters 440 Pencils, Souvenir 440 Pennants, Advertising 440 Pens, Souvenir 442 Perforators, Film 442 Perfumes, Theatre 442 Photo Engravings 442 Photographers 442 Photogravure 442 Photos and Portraits 442 Pianos, Automatic 442 Piano Covers 442 Placards, Advertising 442 Plants, Artificial 442 Plaster Ornaments 442 Plates, Dry 442 Plates, Tin 44^ Polish, Metal 442 Poppers, Popcorn 444 Portraits, Stars' 444 Positive, Film 444 Postcards, Advertising 444 Postcards, Photoplayers' 444 Poster Frames 444 Poster Lights 446 Posters, Advertising 449 Posters, Panel 446 Posts, Lamp 446 Power Plants, Electric 446 Power Plants, Studio 446 Premiums 446 Printers, Film 446 Printers, Film Machine 446 Printing, Theatre 446 Prizes 446 Program Covers 446 Program Printers 446 Projection Rooms 446 Projector Oil 446 Projectors, Advertising 446 Projectors, Portable 446 Projectors, Semi-professional . .448 Projectors, Sidewalk 448 Projectors, Standard 448 Promoters, Theatre 448 Protectors, Operators' Eye.... 448 Publications, Projection 448 Publications, Trade 448 Punches, Ticket 448 Purifiers, Air 448 R Racks, Film 448 Elacks, Ticket 448 Radiators, Heating 450 Rails, Brass 448 Raw Stock, Film 448 Rectifiers, Current 448 Record Books, Theatre ....... 450 Reels, Film ■ 450 Reels, Hose 450 Reflectors, Foot and Strip 450 Reflectors, Light 450 Reflectors, Sign 450 Registers, Cash 450 Regulators, Arc 450 Regulators, Film Speed 450 Regulators, Temperature 450 Remote Controls 450 Renovators, Film 450 Reseating Service 450 Rest Rooms, Ladies 450 Replacers, Incandescent Lamp. 450 Roto Arcs, Electric 450 Rewinders, FOm 452 Rewinders, Music Roll 452 Page Rheostats 452 Reproductions, Photo 452 Radio Outfits, Theatre 452 Rigging, Stage 452 Roofing, Fireproof 452 S Safety Devices, Projector 452 Sanitary Devices 452 Souvenirs, Matinee 452 Slot Machines 452 Stunts, Exploitation 452 Seats, Theatre 452 Safety Floor-Lights 452 Seat Lights 452 Safes 452 Savers, Carbon 452 Screens 452 Screen Coating 454 Scenic Artists' Supplies 454 Scenery, Stage 454 Scissors, Film Cutting 454 Seat Covers 454 Seating Engineers 454 Seats 454 Settees, Lobby 454 Setters, Loop 454 Sets, Generator 454 Shades, Orchestra Lamp 454 Shades, Arc Lamp 454 Shades, Lamp 454 Shades, Metallic 454 Shades, Mirror 454 Sharpeners, Carbon 454 Shears, Film Mending 454 Sheathing, Wall 454 Shoes, Theatrical 455 Showcard Stands 455 Shutters, Iris 455 Shutters, Metal Fire 455 Shutters, Ticket Office 455 Settings, Stage 455 Seat Indicators 455 Shipping Labels ....455 Shutters, Projector 455 Signals, Change Over 455 Signals, Reel End 455 Signs, Decalcomaniac 455 Signs, Animated 45d Sign Cloth 455 Sign Lenses 45b Sign ,Lettering Schools 456 Sign Makers' Books 456 Sign Sketches, Electric 456 Signs, Brass, Iron 456 Signs, Clock 456 Signs, Moving Banner 456 Signs, Parking 456 Signs, Rest Room 456 Signs, Metal 456 Signs, Changeable 456 Signs, Electric 456 Signs, Enameled 458 Signs, Roof 458 Signs, Exit 458 Signs, Luminous Exit 458 Signs, Glass 458 Signs, Prog^-am 458 Signs, Wire Roof 458 Signs, Wire 458 Slide 'Making Sets 458 Slides 458 Slide Cases 459 Slide Ink 459 Slid© Pencils 459 Slot Machines 459 Smoke Masks 459 Soaps, Liquid 459 Sockets, Electric Lamp 459 Sockets, Miniature Lamp ...459 Solvents, Lamp Dip 460 Sound Deadeners 460 Souvenirs, Advertising 460 Splicers, Film 460 Sprays and Disinfectants 460 Springs, Door 460 Sprinklers, Fire 460 Stands, Music 460 Stamps. Time 460 Stage Effects 460 Statements, Box Office 460 Statuary, Ornamental 460 Steel, Structural 460 Stickers, Poster 460 Studios, Motion Picture 460 Studio Engineers 460 Studio Lamps 460 Storage, Film 460 Sprinklers, Automatic Fire.... 460 Stamps, Rubber 460 Staples, Insulating 460 Stereopticons 460 Strips, Weather 462 Page Sweeping Compound 462 Switchboard Parts 462 Switchboards, Portable 462 Switchboards, Theatre 462 Switches, Automatic Time.... 462 Switches, Canopy 462 Switches, Clock 462 Switches, Fixture 462 Switches, Knife 462 Seats, Outdoor Theatre 454 Systems, Accounting 462 Systems, Bookkeeping 462 T Tables. Film Joining .462 Tables, Film Rewinding. .462 Tacks, Poster 462 Tank Enamel, Developing 462 Tanks, Water Closet 462 Tanks 462 Tanks, Film Developing 462 Tanks, Fire Bucket 462 Tape, Gummed Paper 462 Tape, Insulating 462 Tape, Passe Partout 464 Tapestries 464 Tax Records, Admission 464 Telephone Silencers 464 Telephones, Intercommunicating 464 Tents, Airdome 464 Terra Cotta 464 Testing Gauges, Perforation ... 464 Theatre Agents 464 Theatre Brokers 464 Thermometers 464 Ticket Booths 464 Ticket Choppers 464 Ticket Holders 464 Tile Clay 464 Tickets, Admission 464 Tickets, Machine 464 Tickets. Roll 464 Tile, Cork 466 Tile, Metal 466 Tile, Rubber 466 Time Keeping Equipment 466 Tins, Film 466 Towels, Paper 466 Title Makers, Film 466 Title Stands, Camera 466 Titles, Film 466 Titlers, Film 466 Toilet Accessories 466 Toilet Compartments 466 Toilet Markers 466 Tool Cases, Projectionists' 466 Tool Sets, Projectionists' 466 Trailers, Film 466 Transformers 466 Treads, Stair 466 Trick Devices, Camera 466 Tripods, Camera 466 Tungsten Lamps 466 Turnstiles, Registering 466 u Uniforms, Attendants 466 Used Posters, Slides and Banners 466 V • Vacuum Cleaners 466 Valves, Radiator 466 Valves, Water Closet 468 Vacuum Cleaner Tools 468 Vacuum Lamps 468 Vases, Stone Lobby 468 Vaults, Film Storage 468 Vending Machines, Automatic.468 Vending Machines, Sanitary Devices 468 Ventilating Systems 468 Ventilators, Roof 468 Vignetting Devices 468 Vines, Artificial 468 Violins, Automatic 46S Voltmeters 468 w Warmers, Foot 468 Watchmen's Clocks 468 Water Softeners 468 Wax, Film 468 Wickets, Cashiers' 468 Wfgs, Theatrical 468 Window Cards 468 Wireless Outfits 468 Wrenches, Carbon 468 z Zinc Engravings 468