Exhibitor's Trade Review (Jun-Aug 1922)

Page scan 000450 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1922)
Leaf #:
000450
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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420 EXHIBITORS TRADE REVIEW Volume 12. Number 6 You Get the Best American Film Company Laboratories get the most out of your negatives. Years of experience have made our organization expert in its work. Quantity production (1,000,000 feet weekly) enables us to give the best at no greater cost. Let us make you a special price estimate on your work. Write today. WE WILL STORE YOUR NEGATIVES FREE Write for Full Particulars Developing; Printing Tlntlns Toning: Kdltlng: Titling: Ordinary film reduced to American Standard Safety size. (Absolutelv ftre-proof film passed tv all fire underwriters ) American Film Co., Inc., Laboratories 6333 BROADWAY CHICAGO, ILL. and London, Eng-land Samuel S. Hutchinson, President. American 10 Points 1. QUALITY. Prints known for brilliancy and clearness. Brpert staff, trained by years of experience, assures highest quality prints obtainable. 2. REPUTATION. Gained in 10 years of experience. 3. RESPONSIBILITY. A concern of strong financial standing. 4. LOCATION. In the proper geographical location, assuring quiclf delivery anywhere. 6. EQUIPMENT. All of the most modern obtainable. 6. CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust. 7. SAFETY. Plant approved by both city of Chicago and Board of Fire Underwriters. 8. PROMPTNESS. Accustomed to serve exacting requirements. 9. PRICES. Reasonable and competitive. 10. GUARANTEES. Write for oiir unique guarantee of quality work. Reciprocal Insurance as written by Theatre Inter-Insurance Exchange has been proven the most practical, economical and serviceable form of insurance for Exhibitors. You can save 40 % of your insurance cost. Write for Information Theatre Inter-Insurance Exchange 137 South 5th Street Philadelphia, Pa. See Pages 331, 376 and 400 Tills Issue. To Producers 2ind Directors There is available for your use an organization which can, and will, take from your shoulders every detail other than those which concern actual production. This organization will arrange for the financing of your production; serve also as your representative with the distributor interested for the approval of contracts and accounting; the exploitation of such productions; in other words, the complete handling of the various details which now concern you unnecessarily. OSCAR PRICE, Inc. 565 Fifth Avenue Murray Hill 2372 New York INSTRUMENTS, Musical (See Musical Instruments, Automatic; Musical Instruments, Orchestra.) INSURANCE, Rain Brown, Clark T., 55 John St., N. Y. City. Eag-le Star & British Dom. Insurance Co., 123 William St., N. Y. City. Hartford Fire Ins. Co., Hariford, Conn. Home Insufance Co., 95 William St., N. Y. City. INSURANCE, Theatre Fire and Liability Jones, F. H., Waldheim Bldg., Pittsburgh, Pa. Kemper, J. S., 4624 Sheridan Rd., Chicago, 111. Theatre Inter Insurance Exchange, Philadelphia, Pa. (See pages 327, 376, 400.) INTENSITY ARC LAMPS, High (See Arcs, High Intensity Projection) IRON WORKS, Architectural Dow Co., The, 201 N. Buchanan St., Louisville, Ky. JAZZ HORNS, Novelty Fishelov & Co., H, 2717 Potomac Ave., Chicago, 111. Wurlitzer Co., Rudolph, Cincinnati^ Ohio. "Jazzorks." JEWELERS, Theatrical Bach, Herman, 1584 Broadway, N. Y. Citv. Eli, State Lake Bldg., Chicago, 111. KICK PLATES, Door Baldwin Brass Works, 411 S. Clinton St., Chicago, 111. Champion Hardware Co., Geneva, N. Y. Hungerford Brass & Copper Co., 80 Lafayette St., N. Y. City. Kettler Brass Mfg. Co., Houston, Tex. McKenna Bros. Brass Co., Pittsburgh, Pa. NoTnian Mfg. Co., 416-418 Elm St., Cincinnati, Ohio. (See page 413.) Pittsburgh Brass Mfg. Co., 32d St. & Penn Ave., Pittsburgh, Pa. Stanley Works, New Britain, Conn. Western Brass Mfg. Works, 2007 Marshall Blvd., Chicago, 111. LABELING FLUIDS, Film Pil-Trim Mfg. Co., 1964 Fulton PI., Cleveland, Ohio. Royal Flush Products Co., 1964 Fulton PI., Cleveland, Ohio. (See pages 372, 376.) LABELS, Film Caution Dennison Mfg. Co., 15 John St., N. Y. City. Ever-Readv Roll Label Co., 203 W. 40th St., N. Y. City. Fenton Label Co., Ninth & Thompson Sts., Philadelphia, Pa. Green, P. A., 52 Rumford Ave., Waltham, Mass. (See pag-e 374.) Stafford Co., N., 67 Fulton St., N. Y. City. LABORATORIES, Film Alpha Motion Pictures Corp., 823 Prospect Ave., Cleveland, O. American Film Co., 6227 Broadway, Chicago, 111. (See page 420.) Associated Screen News, 120 W. 41st St., N. Y. City. (See page 433.) Atlas Film Co., 63 E. Adams St., Chicago, III. Biograph Company, 807 E. 175th St., N. Y. City. Bloom's Film Laboratory, 7510 N. Ashland Ave., Chicago, 111. Burnbaum, H. L., Coronet Film Corporation, Providence, R. I. Chenowith Film Co., 1306 Farnam St., Omaha, Neb. Claremont Film Laboratory, Inc., 430 Claremont Pkwy., N. Y. City. Clune's Laboratory, 5356 Melrose Ave., Hollywood, Cal. Cochems, The Photographer, 323 E. Chestnut St., Santa Ana, Cal. Craftsman Film Laboratory, 251 W. 19th St., N. V. City. (See page 400.) Crandall & Stevens Film Laboratory, 1761 Alessandro Ave., Hollywood, Cal. Cromlow Film Laboratory, 220 West 42d St., N. Y. City. Crosby Film Laboratory, 5813 Santa Monica Blvd., Hollywood, Cal. Crouse Davidge Laboratories, 1511 Cahuenga Ave., Hollywood, Cal. Downing Laboratory, 6363 Santa Monica Blvd., Hollywood, Cal. Eclipse Laboratory, 523 West 23d St., N. Y. City. Evans Film Mfg. Co., 416 W. 216th St., iV. Y. City. (See page 421.) Film Craft Industries, Ltd., 39 Queen St., West Toronto, Can. Filmcraft Laboratories, Culver City, Cal. Film Development Corp., Hoboken, N. J. Film Laboratory, Hudson Heights, N. J. Film Storage <fe Forwarding Corp., Harris & Van Alst Aves., Long Island City, N. Y. (See page 405.) Ford Motion Picture Laboratories, Highland Park, Mich. Griffith, D. W., Laboratory, Mamaroneck, N. Y. Howe, Lyman, Laboratories, Wilkesbarre, Pa. Jerome Film Corp., 761 Jackson Ave., Bronx, N. Y. City. Kessel, Nicholas, Laboratory, Fort Lee, N. J. Kineto Company Laboratory, 71 West 23d St., N. Y. City. Knickerbocker Film Laboratory, Fort Lee, N. J. Kosmos Film Laboratories, 4811 Fountain Ave., Los Angeles, Cal. L'Star Laboratory, 111 Westchester Sq., N. Y. City. Lustig Film Laboratory, Sam, 2147 Prospect Ave., Cleveland, Ohio. Pacific Film Laboratory, 651 Fairview Ave., Los Angeles, Cal Priznia, Inc., 110 W. 40th St., N. Y. City. Pvramid Film Co., 131 E. 3d "St., Dayton, Ohio. Republic Laboratories, Inc., 128 W. 52d St., N. Y. City. Rex Laboratory, Inc., Cliffside, N. J. (See page 422.) Rothacker Allers Laboratory, 5515 Melrose Ave., Los Angeles, Cal. Rothacker Film Laboratory, Di versey Parkway, Chicago, 111. Smith, Albert C, Laboratories, 8957 Dearborn Ave., Detroit, Mich. Standard Film Laboratories, Seward & Romance Sts., Hollywood, Cal. Standard Motion Picture Co., 1005 Mailers Bldg., Chicago, StorV & Guild Film Laboratory, 1123 Lillian. Way, Hollywood, Cal Sunset Laboratory, 6060 Sunset Blvd., Hollywood, Cal. LABORATORY ENGINEERS E J. Electric Installation Co., 221 W. 33d St., N. Y. City. LABORATORY SUPPLIES, Film Bell & Howell Co., 1801 Larch mont Ave., Chicago, III. (See page 431.) Capitol Motion Picture Supply Co., 142 W. 46th St., N. Y. City. (See page 380.) LAMP DIPS Hewes Laboratories, 13th & Berry Sts., Brooklyn, N. Y. (See page 425.) Major Equipment Co., 251S Cul lom Ave., Chicago, III. (See page 373.)