Exhibitor's Trade Review (Jun-Aug 1922)

Page scan 000497 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
Jun-Aug 1922
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Jun-Aug 1922)
Leaf #:
000497
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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July 8, 1922 EXHIBITORS TRADE REVIEW 467 "^oiU^Gs Ave ^dludblel cTTiey are the Windows of IJour Pholo Play Masterpiece Why Burn Up Your Intellect Producing Something Good and then Crab Your Effort with Poor Titles? fp ere is where WE fit in your Better ^1 Pictures scKeme in Photoplay work. Opaque White on Black Any style of letterin^-^Quick Service^Moderate; Prices-Artistic Title work specialized.* ARTISTIC TRAILERS ^ ^ e furnish Balaban & Katz Theatre's, . Chicago; Circle, Indianapolis. 'Nuf; sedk Look 'em over. Want one ^ood Theatre in each city. How about you? Wire or Write for Samples and Prices. Process Covered by U. S. Patents, Nov. 8, 1921 T)hoto C^\dx^ Q^itle Co., c9nd J. W: ASTON, President 5828 Broadway, . Chicago ART llffi m jjl Titles That y I Enhance the Value of Productions 413 West 41st Street New York City Phone Longacre 0523 'Ask the First Man You Meet" JOS. W. FARNHAM 220 W. 42nd St., N. Y. Motion Picture Editing Titles — Scenarios — Originals — Comedy — Drama Telephone Bryant 2798 SEEPAGES 406 — 407 — 408 409 — 410—411 Theatre Accounting Systems Published by Exhibitors Trade Review Special Price $5.00 ''Edititling'' Editing Titling The success of your picture depends as much upon the editing and titling as upon the direction, the star or the story. Editing' and titles for: Judgment, Suspicious Wives, Nine Seconds from Heaven. That Woman (Catherine Calvert.) HARRY CHANDLEE, 130 West 46th Street Bryant 9900. Bryant 3726 Estab. 1866 G. SHINDHELM 109 West 46th Street "The Old Reliable Wig Maker" WIGS AND MAKE UP "Leichner's" Grease Paint and Powders Catering to the Motion Picture Trade . NEW YORK, N. Y. CAMERA EXCHANGE We buy, rent and sell motion picture and still cameras, lighting equipment, home projectors, etc. Quick turnovers. Small profits. Write — Seiden, 835 Eighth Ave., New York City. Motion Picture and "Still" Cameras rented, sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Camera Exchange, 727 Seventh Ave., New York City. C I IM £ M ATO<3 R A.RM e R. 3aO WRIGLEY BL-OG.